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Vori

Modern operating system for the grocery industry

Vori logo
21-100 employees
  • B2B
  • Marketplace
  • Food
  • Analytics
  • Supply Chain
  • Mobile
East Palo Alto, CA

Company mission

To change the way food moves from silo to shelf.

Our take

Vori aims to make the wholesale ordering process simpler and more streamlined for grocery retailers, replacing pen-and-paper and labor-intensive ordering processes with a sleek all-in-one app.

The way it works is by providing retailers with access to a range of over 350 vendor catalogues, allowing them to scan an item on their shelf to re-order, saving valuable time. Vori also finds a way to use their data wisely by offering insights into market trends, so that retailers can see what customers in their area are buying.

This is an innovative approach to an industry that has seen fairly little technological progress over the years, which has caught the eye of big players in the sector such as TrueCommerce. A Series A funding round in 2022 saw Vori invest in talent acquisition, expanding its US operations, and broadening its product offerings. It has also launched "Vori Back Office", a solution designed to enable independent grocery retailers to benefit from its tech.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • Bi-annual team retreats to amazing destinations
  • Minimum 21 days off + 14 holiday office closures per year
  • Share options
  • Financial wellness support
  • Healthcare, vision, and dental insurance
  • Unlimited PTO
  • 1 mental health/sick day per quarter encouraged
  • Generous parental leave
  • Childcare stipend
  • Monthly digital team bonding experiences

Company values

  • Think 100x - Think big, but execute granularly. And always bias toward velocity
  • Say the hard thing - Be quick to share bad news and constructive criticism so we can all grow faster
  • Don’t mess with the dairy order - Ensure that Vori’s technology is as reliable as running water. Our customers expect it
  • Always level up - The only way to scale this company is to scale ourselves. Continuous growth is crucial
  • Design toward the obvious - Design products and systems in a way that are ridiculously easy to use and understand
  • It takes a village - We are each the sum of those that poured into us. We value the role of community in our collective journey

Funding (2 rounds)

Aug 2022

$10m

SERIES A

Mar 2020

$0.2m

SEED

Total funding: $10.2m

This company has top investors

Leadership

Interned at Mozilla, Google and the US Department of Education. Was an S17 Founder at Y Combinator, and co-founded Greo.