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WUKA

Sustainable period wear designers

WUKA logo
1-20 employees
  • B2C
  • Retail
  • Personal health
  • Fashion
  • Femtech
  • Wellbeing
St Albans, UK

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Company mission

To ensure sustainable lifestyles are accessible to all. Sustainability is not a luxury. Periods are not a luxury. We replace plastic-riddled disposable pads & tampons with the world's most comfortable and sustainable period underwear.

Our take

WUKA was born out of a stark realisation: the sheer amount of plastic waste generated by disposable period products. Traditional pads and tampons not only end up in landfills but may also contain harmful chemicals. Additionally, access to affordable and sustainable period products remains a challenge for many.

WUKA's solution is simple yet revolutionary, providing reusable, absorbent period underwear. The company's mission goes beyond just sustainability, aiming to empower women and girls by destigmatising periods and offering comfortable, accessible options. WUKA caters to diverse needs with a wide range of styles, sizes, and absorbencies, making them suitable for all flow types and body shapes.

Stocked with the likes of Superdrug and Wholefoods, WUKA has achieved BCorp status and made waves in 2023 when it was victorious in its years-long call of scrapping VAT on period pants. This win will be implemented in the 2024 budget and exemplifies the growing influence the company has on the period-wear sector.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Benefits

  • Salaries shown on job adverts
  • Equity
  • Work from home Wednesdays
  • Macs (of course)
  • Private Health

Company values

  • WUKA stands for Wake Up Kick Ass because we believe that nothing should hold you back on your period
  • We believe that periods should not cost the earth. Equality, social and environmental responsibility are at the heart of everything we do

Leadership

Ruby Raut

(CEO)

Previously worked as the Chief Happiness Officer and Environmnetal Education Officer at Raut Consulting, Food Waste Project Committee Member at Sustainable St Albans, Volunteered on the Sponsorship Communication team for Plan International UK and was a Project Co-ordinator on the Environmenstrual Project for the Women's Environmental Network.

Dave Slocombe

(COO)

Previously a Senior Product Director at Trainline, Founder of Heads Up London, Product VP at Race Yourself and Head of Mobile at Lastminute.com.