Wasted Talent
Global network music and lifestyle brand network
- 21-100 employees
- B2B
- Lifestyle
- Music
- Publishing
- Content
- Communication
- Digital Media
- Media
- Islington, London, UK
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Company mission
To create stories for brands who wish to innovate, inspire and connect with a global influential youth audience in an authentic way.
Our take
Wasted Talent is at the head of three music, culture and entertainment platforms. First, there is The Face, which claims to join the dots between music, fashion, entertainment and activism. Secondly, there is Kerrang, which has a 40 year heritage in heavy rock music, reaching 52m metal and rock fans per month globally. Finally, Mixmag which specialises in dance music and culture, which boasts a readership of over 70 million music lovers across platform per month
The world's music magazines were hit hard by the pandemic; the closure of bars, venues and shops took with it the primary distribution network for the UK’s raft of music publications. This forced businesses to adapt to largely new online readerships, including those in the Wasted Talent roster.
That being said, the music industry in general proved remarkably resistant during the pandemic and has grown back in strength in the post-pandemic world. Wasted Talent will ride this wave and continue to develop its brands to keep up with current times.
Kirsty
Company Specialist at Welcome to the Jungle
Leadership
Jerry Perkins
(CEO)Jerry has an extensive background in music, having worked in publishing, advertising and management in the industry.
Additional info
- US Office: 100 Bogart St, Brooklyn, New York 11206, US