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WeAre8's mission is to make it easy for brands to redirect billions of dollars of advertising spend back to people and the planet in a way that drives better business results.
Brands spend billions of dollars on advertising "at" people, yet users engage with less than 1% of ads. WeAre8 aims to change this by creating an advertising platform that increases the efficiency of ads, rewards users, and saves the planet - all at a fraction of the cost associated with traditional digital advertising.
The startup is revolutionizing the standardised digital ad model by building a content-sharing platform that allows brands to reach and pay their audience directly for watching content, while for each ad that is watched on WeAre8's app, a donation is made to charities. WeAre8 guarantees advertisers that its platform delivers 100% engagement rates and 98% average video completion rate, which represent an ROI that is unmatched by other advertising platforms. According to the company, for every £1 spent by brands on advertising on its platform, 65p is given to users and ethical causes.
WeAre8's main priority is launching its platform in new global markets. The company is certified as a B-Corporation, which confirms the company's commitment to the highest standards of social and environmental impact. They count Audible, Mondelez, EE, BT, and Olio among their clients.
Steph
Company Specialist at Welcome to the Jungle
Sue Fennessy
(CEO)Founder & CEO at MM Communications for 11 years and at Frontiers Group for 3 years.