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WhereIsMyTransport

Mobility and location data for emerging markets

WhereIsMyTransport logo
101-200 employees
  • B2B
  • Transport
  • Location services
  • SaaS
  • Data Analysis
City of London, London, UK

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Company mission

Improving the public transport experience and helping clients develop new business in high-growth markets.

Our take

In the world’s 30 largest emerging-market cities, over 300 million daily commuters use public transport to get wherever they need to go. However, despite the size, scale, and importance of these mobility networks, they are effectively invisible, with no central source of network maps or other operational information. This is the so-called 'informal public transport network', and it is huge. From Africa to Latin America, up to 80% of the public transport networks are informal, hidden in the eyes of the city yet making up 100 billion annual rides throughout the road.

Creating a mobility data map is WhereIsMyTransport's business. Working on the ground in Africa, Latin America, Southeast Europe and South and Southeast Asia, they digitalise network information from every mode of public transport, of every operational style, and maintain data accuracy as these dynamic systems change. By gathering and processing this data, WhereIsMyTransport is able to understand how cities move, creating real-world insights that allow for the reshaping and improvement of transport across the world.

The need for such a project has been reflected in huge investor interest, and multiple funding rounds have enabled WhereIsMyTransport to enter new markets and broaden its reach across the world. Following the 2021 launch of its first consumer public transport app, Rumbo, WhereIsMyTransport is now focusing on turning its data into practical solutions with real-world applications.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Funding (last 2 of 6 rounds)

Jun 2021

$14.5m

SERIES A

Mar 2020

$7.5m

SERIES A

Total funding: $27.6m

Leadership

Devin de Vries

(Co-founder & CEO)

Holds a BBusSci in Information Systems from the University of Cape Town, and founded WhereIsMyTransport in 2008.

Dave New

(Co-founder & Principal Engineer)

Began their career in web development, and was an Application Developer at Allan Gray prior to co-founding WhereIsMyTransport.

Chris King

(Co-founder)

Was the Senior Product Manager at WhereIsMyTransport before leaving the company in 2019.

Diversity, Equity & Inclusion at WhereIsMyTransport

  • To create inclusive products, our team must be as diverse as the public transport users in the regions where we work globally. We welcome all applications irrespective of - among the many things that make individuals unique - ethnicity, social background, religion, gender, age, disability, sexual orientation and national origin