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To revolutionise fashion one wardrobe at a time, making circular solutions accessible via an app on your phone.
Whering wants to address the ‘I-have-nothing-to-wear’ syndrome. It is doing this by materialising the Clueless 'virtual wardrobe' dream - providing women with a digitalised wardrobe that helps them organise their outfits.
Its an exciting approach that aims to reduce the carbon and water footprint of consumers by extending the lifecycle of clothes. By allowing users to visualise their outfits, they are empowered to track all of their clothes and utilise them in the most efficient manner, which highly contributes to a more sustainable fashion industry. Moreover, the digital wardrobe app saves users' time by providing them with daily outfit suggestions and it helps them shop more intelligently by offering them personalised sustainable product recommendations.
Whering wants to become a one-stop shop for all the fashion needs of users. In line with this vision, it has developed new features that improve the experience of the fashion lovers that are using its app, such as its own marketplace, allowing them to send outfits to friends and to plan their outfits in advance. With its innovative solutions, Whering is well on its way to reshaping how we engage with fashion and sustainability.
Freddie
Company Specialist at Welcome to the Jungle
Oct 2022
$0.3m
GRANT
This company has top investors
Bianca Rangecroft
(Founder & CEO)Previously a Financial Analyst at Goldman Sachs, an Analyst at Cubitt Consulting and a Structured Products Analyst at Barclays Wealth Management.