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Whering

Digital wardrobe app

Whering logo
1-20 employees
  • B2C
  • Artificial Intelligence
  • Sustainability
  • Fashion
  • SaaS
Islington, UK

Company mission

Whering's mission is to make way for a new generation of closets.

Led by a woman
Top investors

50% female employees

Our take

Whering is an early-stage startup that wants to address the ‘I-have-nothing-to-wear’ syndrome. It is doing this by materializing the Clueless 'virtual wardrobe' dream - providing women with a digitalized wardrobe that helps them organize their outfits.

Whering aims to reduce the carbon and water footprint of consumers by extending the lifecycle of the clothes. By allowing users to visualize their outfits, they are empowered to track all of their clothes and utilize them in the most efficient manner, which highly contributes to a more sustainable fashion industry. Moreover, the digital wardrobe app saves users' time by providing them with daily outfit suggestions and it helps them shop more intelligently by offering them personalized sustainable product recommendations.

Whering wants to become a one-stop shop for all the fashion needs of users. In line with this vision, they have developed new features that improve the experience of the fashion lovers that are using its app, such as its own marketplace, allowing them to send outfits to friends and to plan their outfits in advance.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • 4 day work week
  • Unlimited holidays
  • Hybrid working (60% work from home)
  • Access to Spill our all-in-one mental health support
  • Regular company socials

Funding (1 round)

Oct 2022

$0.3m

GRANT

Total funding: $0.3m

This company has top investors

Leadership

Previously Financial Analyst at Goldman Sachs, Analyst at Cubitt Consulting and Structured Products Analyst at Barclays Wealth Management.