Whisk

Whilst competitor, Pestle, automatically imports recipe instructions onto its platform, Samsung Food requires the user to copy and paste the instructions from the original recipe site onto the app. Nonetheless, the app store is cluttered with recipe platforms and Whisk stands out with its “Food Genome” technology. This deep learning, natural-based algorithm maps ingredients, their relationships, and their properties, like nutrition and perishability.

These ingredients can then be ordered, in-app, from partnered online retailers including Tesco and Sainsbury’s in the UK and Amazon Fresh and Walmart in the U.S. Following Whisk's acquisition by Samsung Next in 2019, Whisk was rebranded as Samsung Food in 2023, adding new features and partnering with Samsung Health and Samsung Galaxy smartwatches to create new tools and content. It has also partnered with TikTok to bring recipes and tips to social media.