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Who Gives a Crap
Bamboo & recycled toilet paper
- 201-500 employees
- B2C
- Social Impact
- eCommerce
- CBD, Melbourne, VIC
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Company mission
To provide everyone with access to forest-friendly, sustainable, and soft toilet paper.
50% employee growth in 12 months
Our take
Who Gives a Crap is a B Corp certified company that manufactures recycled-paper and bamboo toilet roll, alongside other eco-friendly paper-based household products. The company donates 50% of its profits to building sanitary facilities in developing countries, and has funded projects to the tune of millions to date.
Originally founded in Melbourne, the direct to consumer brand now serves multiple markets across the UK, US, Canada, Australia and Europe. The company's commendable message and sustainability credentials have resonated strongly with consumers, especially as more and more people aim to put their purchasing power to good.
With over 40% of the world's population still lacking access to safe toilets, and almost 800 children per day dying from diseases caused by poor water and sanitation, Who Gives a Crap is well positioned to make a real impact to people's lives. The brand continues to grow in popularity, and has secured its first retail listing with Waitrose, which will see its products roll out to 240 of the supermarket's stores.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Vision and dental insurance
- Paid parental leave
- Free toilet paper
- Work from home opportunities
- Health insurance
Funding (2 rounds)
Sep 2021
$26m
LATE VC
Nov 2015
$0.2m
SEED
Total funding: $26.2m
This company has top investors
Leadership
Simon Griffiths
(CEO)They studied at the University of Melbourne, before working as Director of Shebeen from 2009 to 2016. In 2010, they co-founded Who Gives a Crap, and have been CEO since.
Jehan Ratnatunga
(VP of Strategy and Growth)Having spent 4 years as a BCG Associate, they worked at Foxtel and spent 7 years at YouTube in Strategy until 2019. In 2010, they co-founded Who Gives a Crap, and have been VP of Strategy and Growth since 2019.