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Wholly
Weight loss and food logging app
- 1-20 employees
- B2C
- Lifestyle
- Personal health
- SaaS
- Mobile
- Wellbeing
- London, UK
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Company mission
To reimagine preventative healthcare and put the power directly into the hands of consumers, unlocking their ability to live healthier, happier lives.
Our take
Interest in fitness and well-being is at an all-time high, with devices and apps able to monitor and track all facets of personal health. However, this can come with some unhealthy habits. Restrictive calorie counting and excessive exercise routines can be dangerous and unsustainable in the long term, damaging rather than improving health. Wholly seeks to change this with a behavioural approach to weight loss, more similar to fighting addiction than counting calories.
Fitness is big business, with the global market for weight loss apps expected to balloon to £2.5 billion by 2030. Wholly will be competing with a plethora of large and established names in the sector: Fitbit, MyFitnessPal, Lose It! and the NHS's own weight loss app to name a few. However, it may have an ace up its sleeve if its psychological model of over-eating bears fruit, and if users take to the less stigmatising and more affirmative approach to weight loss than is offered by most of its competitors.
Wholly is currently focusing on food addiction, but it has plans to expand into a digital platform that can help to overcome all behavioural addictions. It is currently investing in talent to develop its app and extend its marketing reach.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- The latest MacBook Pro (with the new M2 chip).
- Mental health and wellbeing support.
Leadership
Sandor Gyuris
(Co-Founder)Also founder of Steady Habit. Previously was Product Design Lead at Skedulo and a Product Designer for Payments at Deliveroo.