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Whym
Conversational commerce shopping
- 21-100 employees
- B2C
- B2B
- Payments
- Mobile
- Consumer Goods
- eCommerce
- El Segundo, CA
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Company mission
To be the brand of consumer trust for social selling.
Our take
Ecommerce has a big abandoned carts issue; in part, it’s exacerbated by the broader issue being addressed by payments: how to sidestep the cumbersome process of plugging in card details when looking to make a purchase. These are two hot areas of focus for ecommerce tech, and Whym has developed a solution that solves for both.
Whym's brought to market a mobile app which works like a brand-agnostic shopping cart, centralizing all ‘save for later’ purchases that the user shoots over to the app from their online browsing. These items can then be bought through one-click purchasing via Apple Pay, Google Pay, or SMS.
The current issue is that this ‘shooting over’ can only take place if the brand has installed a Whym button at checkout, and for the moment Whym has only a couple dozen boutique companies on board. However, this should be enough to help Whym develop out the product into the rapidly evolving social commerce space - a savvy one to be getting in on early.
Steph
Company Specialist at Welcome to the Jungle
Company values
- Create a world-class experience
- Challenge the norm
- Build groundbreaking new categories
- Have a great time doing it
Funding (last 2 of 4 rounds)
Dec 2021
$4.3m
EARLY VC
Jun 2021
$1.4m
EARLY VC
Total funding: $7m
This company has top investors
Leadership
Kelly Nyland
(CEO)Previously Director of Marketing and Communications at Parrot, who then served as SVP of Global GTM & Product at Sphero, and ultimately headed up GTM at Snap.
Rhenee Barttlett
(COO)Held various Senior roles in account management at Team Epic, Vivid Marketing, and IMG Live. Subsequently worked as an Events Director at Motive, then at Snap as the Head of Snapchat Spectacles Event Marketing and Partnerships.