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To remove single-use plastic from the bathroom and redefine the future of personal care across Europe and beyond.
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‘Zero waste’ has now become a viable choice for all shoppers. Wild offers consumers the UK’s first plastic-free refillable deodorant, making sustainability accessible to more people.
The start-up is steering the ship of the refill revolution, which has become increasingly mainstream since Wild's conception. Its reach could be accounted for by its uniquely 'trendy' position in the market, cultivating an impressive and growing Instagram following, no doubt helped by its backing and support from prominent digital creators and influencers, including Casper Lee and Grace Beverley.
Recent funding, led by JamJar Investments - the venture capitalists who founded B Corporation Innocent Drinks - will be invested into expanding internationally and working on developing the product range into other areas of personal care.
Steph
Company Specialist at Welcome to the Jungle
Feb 2022
$6.4m
SEED
Oct 2020
$2.4m
SEED
This company has top investors
Freddy Ward
(Co-Founder)Previously served as Director of Marketing for HelloFresh UK.
Charlie Bowes-Lyon
(Co-Founder & CMO)Previously founded Climate Cups and Bowes Media Limited, acting here as CEO. Served as Director of Fly Hiring and Hatch Group, Head of Talent Acquisition for Westbrook International, and as Technology Headhunter for Parallel Consulting.
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