Wild

Refillable natural deodorant

Wild logo
101-200 employees
  • B2C
  • Sustainability
  • Manufacturing
  • Beauty
  • Wellbeing
  • eCommerce
Lambeth, London, UK

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Company mission

To remove single-use plastic from the bathroom and redefine the future of personal care across Europe and beyond.

Our take

‘Zero waste’ has now become a viable choice for all shoppers. Wild offers consumers the UK’s first plastic-free refillable deodorant, making sustainability accessible to more people.

The start-up is steering the ship of the refill revolution, which has become increasingly mainstream since Wild's conception. Its reach could be accounted for by its uniquely 'trendy' position in the market, cultivating an impressive and growing Instagram following, no doubt helped by its backing and support from prominent digital creators and influencers, including Casper Lee and Grace Beverley.

Recent funding, led by JamJar Investments - the venture capitalists who founded B Corporation Innocent Drinks - will be invested into expanding internationally and working on developing the product range into other areas of personal care.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Benefits

  • Volunteering Days: The Wild Team all have 2 volunteering days per year. These are days for employees to volunteer for a cause that they’re personally passionate about
  • Flexible & Remote Working: We run a hybrid working model at Wild, with 3 office days and 2 work from home days every week. On top of this, we offer additional WFH allowances PLUS office closure at Christmas to spend with loved ones. Oh and there’s more … core working hours, early finish Fridays, and social Thursdays
  • Spill: Wild offers all employees access to Spill - a mental wellbeing support platform, offering a range of services including free access to therapists, to make sure our team have the wellbeing resources they need
  • Learning & Development: Our employees get up to £1000 per year to spend on their professional development. We actively encourage a culture of learning at Wild, and want to enable everyone to be their best at work to ensure they are able to reach their professional goals with us
  • Sport: As a team, we’re wild about staying fit and healthy and the benefits that come along with it. We have a team fitness class one Thursday every month for anyone to join. We also have our Wild Hockey Team, who play once a month that’s free to join. All you’ll need is team spirit and a little healthy competitiveness
  • Summer Fridays: Over the summer months we encourage our team to let loose into the weekend a little earlier to enjoy the sun
  • Socials: We have regular and inclusive socials throughout the year. Whether that be Yoga, movie night, a pub trip, or a company wide OOO activity
  • Merch: Yes that’s right! All Wild employees are allowed free Wild products and merch all year round to keep us smelling and feeling fresh AF

Funding (last 2 of 3 rounds)

Feb 2022

$6.7m

SEED

Oct 2020

$2.5m

SEED

Total funding: $9.9m

This company has top investors

Leadership

Freddy Ward

(Co-Founder)

Previously served as Director of Marketing for HelloFresh UK.

Charlie Bowes-Lyon

(Co-Founder & CMO)

Previously founded Climate Cups and Bowes Media Limited, acting here as CEO. Served as Director of Fly Hiring and Hatch Group, Head of Talent Acquisition for Westbrook International, and as Technology Headhunter for Parallel Consulting.