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Wish's mission is to bring an affordable and entertaining mobile shopping experience to billions of consumers around the world.
-10% employee growth in 12 months
Wish has established itself as one of the most-used eCommerce platforms in the world thanks to its eclectic offering of affordable, quirky, and typically unbranded goods. Founded by former Google engineer Peter Szulczewski, the platform uses algorithms to curate personalized shopping experiences for each user.
Each month, more than 500,000 merchants use the platform to sell and ship directly to over 100 million users. Wish takes commission from each product sold, with annual revenue of $1+ billion per year. The company went public in 2020 after launching an IPO on the Nasdaq.
Though a giant on the scene, Wish has not been immune to hiccups. For example, when changes in shipping subsidies increased shipping costs from China - where the majority of Wish sellers were based - the company had to respond by seeking to increase US-based sellers for the platform.
It is also one of a number of companies falling out of favour as anti-consumerism sentiment sweeps the globe, as well as suffering the effects of economic pressure which have meant many of their users have depleted income and no money for discretionary spending. Looking to the future, it will be interesting to see how Wish adapts to these new challenges, which will likely have a significant effect on its future success.
Kirsty
Company Specialist at Welcome to the Jungle
Aug 2019
$300m
SERIES H
Sep 2017
$250m
GROWTH EQUITY VC
This company has top investors
Joe Yan
(CEO, not founder)Operating Partner at GGV Capital, and Member of the Advisory Board at desty.app and at Bluegem Capital Partners. Former Managing Director and Country Head for Greater China at Stripe.