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Wishi

Online personal styling

Wishi logo
21-100 employees
  • B2B
  • Lifestyle
  • Fashion
  • eCommerce
Union Square, New York, NY

Company mission

To bring premium, personalized styling to everyone.

Led by a woman
Top investors

Our take

When online clothes shopping, making decisions on what to buy, what will look good, and what will fit in with your wardrobe is more complicated than with conventional shopping. Celebrity stylist and Wishi Co-Founder Karla Welch (who has dressed the likes of Sarah Paulson, Justin Bieber and Megan Rapinoe) saw a need to democratize the world of personal styling, by connecting online users with stylists handpicked by Welch herself.

Unlike similar online styling companies like Stitchfix where customers take a quick style quiz and are sent similar items, Wishi opens up a line of communication between their customers and stylists, resulting in custom, refinable style boards.

Capital investors include FarFetch and Karlie Kloss. Wishi is extending their styling solution to retailers, currently powering the online styling services of Saks Fifth Avenue. The company’s easy, scalable solution makes it a strong styling platform choice for individuals, small businesses, and major fashion brands.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • 401(k)
  • Health, Dental and Vision Insurance
  • Remote Work
  • PTO and Sick Days
  • Free Lunch and Snacks

Company values

  • Taste
  • Trust
  • Time

Funding (last 2 of 3 rounds)

Mar 2019

$5m

SERIES A

Oct 2017

$2.4m

SEED

Total funding: $7.7m

This company has top investors

Leadership

Lia Kislev

(Co-Founder)

Previously worked as Head of Social Media at Shalom TLV and Head of Marketing at Zibaba. Previous Director of Interactive Division at Ze-Ad Marketing & Adv.

Clea O'Hana

(CEO & Co-Founder)

Previously worked as the Global Visual Merchandising Director at Belstaff, and was a Senior Innovation Manager at Net-A-Porter.com.

Karla Welch

(Co-Founder)

Founder of x Karla, Co-Founder of Meritocracy. Celebrity Stylist at Karla Welch Styling.