Wishpond

SMBs are a diverse demographic though, so Wishpond are smart to be shoring up their platform with a number of acquisitions like PersistIQ and, most recently, Viral Loops. Not only does this consolidate Wishpond’s position by expanding its offering to a broader range of SMBs, it also helps it leverage and retain its existing customer base through upselling these new products.

Wishpond has a good reputation for managing these mergers and acquisitions, too, a testament to the solid business strategy and company ethic that has seen Wishpond grow steadily over the years. With the market expecting strong growth from Wishpond as it expands into Latin America, the company is becoming a major player in the space.