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Xandr
Global marketplace for premium advertising
- 1001+ employees
- Marketplace
- Analytics
- Digital Media
- Advertising
- Diamond District, New York, NY
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Company mission
Xandr was launched to make advertising better for brands and consumers alike. It does this by providing one of the world's largest collections of digital, film, and TV properties, enabling advertisers to reach specific audiences as effectively as possible.
Our take
Xandr, after being acquired by AppNexus in 2018, was formed by AT&T as a national TV advertizing marketplace. Leveraging the spirit of innovation that began more than 143 years ago and has continued on as a part of AT&T’s legacy, it is committed and uniquely positioned to change the industry and leverage its resources for good.
With its platform providing a massive collection of TV, film, and digital properties, Xandr helps publishers and advertizers to target specific audiences at large scale in brand-safe environments. To achieve a competitive edge, it combines data insights, premium content, powerful technology, and scaled direct-to consumer distribution.
Xandr's platform also optimizes the real-time purchase and sale of digital advertizing, allowing publishers to deliver more efficient and personalized campaigns as well as maximize yield. It does this through its products Xandr Invest and Xandr Monetize.
Xandr aims to bring its history of innovation and entrepreneurial spirit to the future through its commitment to benefiting the market and consumers.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Family Policies
- Employee Assistance Program & Wellness
- Paid Time Off
- Travel Insurance
- Family Lunch
- Tuition Aid Program
Company values
- Create with Curiosity and Courage
- Believe in Better
- Data Responsibly
- Pursue Differences
- Reflect and Imagine
- Teach and Learn
Leadership
Mike Welch
(EVP and GM, not founder)After 13 years at AT&T, Mike joined Xandr as SVP in 2017. Since August 2020, he has worked as EVP and GM.
People progressing
Ilona worked at Thompson Reuters for 10 years and AppNexus for 2 years before joining Xandr as Sr People Partner in October 2018. In August 2020, she was promoted to Head of HR.
Thomas joined Xandr as Director Corporate Strategy in May 2018 after almost 5 years at Deloitte. After several promotions, he has served as Head of Global Strategy and Corporate Development since October 2020.