Yotta

Noticing a gap in the market here, Yotta Savings was founded to make savings more fun. Rather than paying a small amount of interest on deposits into each accounts, it pools some of the interest generated and offers prizes instead through daily number draws. This makes savings both more profitable and more interesting. So far Yotta has paid out $16 million to its 600,000 savers.

While Yotta is popular, it faces challenges in its road to profitability, and it may struggle as interest rates climb around the world as central banks respond to inflation (and thus make traditional savings accounts more attractive). However, in addition to its legion of fans, it has received significant backing from the investment community and its recent focus on development and user experience will stand it in good stead to continue its rapid growth.