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Youseum's mission is to provide an immersive artistic experience through eye-catching art installations, with the aim to provide backdrops for social media photographs.
Art installations and galleries are popular locations for social media users to base their photoshoots, often being chosen as entertainment preferences by young people for this reason. Whilst this is certainly an audience that many art locations attempt to capture, the art installations themselves are generally not created with this intention in mind.
Youseum is an immersive art installation experience focussed on providing eye-catching backdrops and sets for the social media content of influencers. Visitors are given a tour through a physical museum of art pieces with which they are encouraged to explore and pose, which also provide an artistic and philosophical narrative for conceptual photography.
The idea of posing with art to provide photography that stands out has always been around and has only increased in popularity with social media, so Youseum has been smart to curate physical galleries that specifically provide such scenarios. The company currently operates two locations in Amsterdam and Leidschendam but has recently raised funding to expand to Germany and Sweden.
Freddie
Company Specialist at Welcome to the Jungle
Jan 2022
$3.2m
SEED
Koen Derks
(CEO)Experience as co-founder and partner of Blooming and Booming from 2015 to 2020. Co-founded YOUSEUM as CEO in 2019.
Joep Heusschen
(COO)Experience as Project Manager for Blooming & Booming. Co-founded YOUSEUM in 2019 as COO.