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YuLife
Wellbeing business redefining insurance
- 201-500 employees
- Fintech
- B2B
- Insurance
- Wellbeing
- Old Street, London, UK
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Company mission
YuLife's mission is to help people to live their best lives by rewarding its members for living well.
76% employee growth in 12 months
Our take
YuLife wants to change the life insurance landscape, by gamifying health and wellbeing. Working with businesses and their employees, YuLife rewards people for their everyday healthy behaviours, encouraging users to complete activities like walking or meditation then rewarding them with air miles, vouchers, and gift cards from partners.
With over 85% of SMEs having no life insurance for their employees in place, YuLife also wants to streamline the process of purchasing insurance. Through the company, employers can offer membership as a perk. Users can then progress through levels, compete with colleagues and earn yucoin for healthy choices. The currency can be exchanged for rewards such as gym memberships and gift cards.
YuLife has experienced significant success in the UK, and is now seeking to use this momentum to propel itself into global operations, staring with the US market. It continues to launch new features, such as health insurance options, gamified training courses for brokers, and an AI-powered metric that assesses business health and wellbeing.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Potential to earn share options
- 6x salary life assurance policy
- Income protection policy
- Access to the YuLife app (which includes a tonne of well-being rewards, discounts and exclusive offers as well as access to Calm and Fiit)
- £20 per month to a "be your best Yu" budget
- Unlimited Monthly professional coaching with More Happi
- OnHand Volunteering app
- £25 monthly budget with Learnerbly
- Financial coaching with Octopus Money coach
- Generous parental leave policies
- Remote working packing; includes laptop, desk, chair etc
- Contributory pension = 3% of basic
- 24 days Annual Leave + 1 ‘personal’ day (e.g your birthday, moving house anything else that is for Yu)
- Remote and flexible working
- Currently our lovely office in Shoreditch is available if people want (and only if they want) to use it
Company values
- Give more than we take
- Seek the win win
- Lead with compassion
- Be present
- Be vulnerable
- Be open
- Unlock your potential
- Own your goals
- Build the world you want to live in
Funding (last 2 of 4 rounds)
Jul 2022
$120m
SERIES C
Jul 2021
$70m
SERIES B
Total funding: $206.5m
This company has top investors
Leadership
Jaco Oosthuizen
(MD (YuLife SA))Since co-founding the company, has held the roles of Chief Wellbeing Officer, CPO and Chief Insurance Office before becoming MD. Previously, they were an Actuarial Analyst at Sage Life for 8 years, and Chief Exponential Officer at Exponential Ventures.
Jonathan Roomer
(Head of Customer Success)Previously worked for 6 years at KPMG, first as Executive Advisor (Life Actuarial), and then as Early Stage Lead (KPMG Tech Growth) for 3 years.
Josh Hart
(Chief Product & Technology Officer)Previously Chief Operating Officer at WhatSchoolNext and Digital Operations Advisor and Programme Director at Healthstar.
Sam Fromson
(COO)Previously worked for 5 years at Invoice Cycle, first as VP Business Development and Operations and then as Strategic Advisor for 4 years.
Sammy Rubin
(CEO)Previously Co-founder and CEO at Policy Portfolio for 8 years, then at Vitality UK for 1 year.
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