Zappi
Consumer insights enterprise platform
- 201-500 employees
- B2B
- Enterprise
- Marketing
- Market research
- SaaS
- Advertising
- eCommerce
- South Boston Waterfront, Boston, MA
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Company mission
To drive better ways of working resulting in stronger brands and smarter growth by inspiring, optimizing and validating products and ads.
Our take
Zappi was founded in 2012 as a market research company that helps brands and advertisers find new ways to engage with their customer base. Working in data science, strategy consultation, and product innovation, Zappi creates solutions for brands as varied as Pepsi, Haleon, and Vodafone to maximise their audience engagement.
In 2022, Zappi moved into a solely software-as-a-service business model and created Zappi Amplify TV, an insight tool for TV-advertising effectiveness measurement. This plus investment in new talent exemplifies how, like the demographics-focused industry they serve, Zappi is always prepared for change.
Kirsty
Company Specialist at Welcome to the Jungle
Funding (last 2 of 3 rounds)
Dec 2022
$170m
GROWTH EQUITY VC
Feb 2019
$8m
EARLY VC
Total funding: $194.4m
Leadership
Steve Phillips
(Founder, Chair & Chief Innovation Officer)Previously partner at Tuned In Research and Chairman at Tonic Insight.