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Zappi
Consumer insights enterprise platform
- 201-500 employees
- B2B
- Enterprise
- Marketing
- Market research
- SaaS
- Advertising
- eCommerce
- South Boston Waterfront, Boston, MA
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Company mission
To create brand, shopping, and advertising work that works for consumers.
Few candidates hear
back within 2 weeks
Our take
Zappi was founded in 2012 as a market research company that helps brands and advertisers find new ways to engage with their customer base. Working in data science, strategy consultation, and product innovation, Zappi creates solutions for brands as varied as Pepsi, Haleon, and Vodafone to maximise their audience engagement.
In 2022, Zappi moved into a solely software-as-a-service business model and created Zappi Amplify TV, an insight tool for TV-advertising effectiveness measurement. This plus investment in new talent exemplifies how, like the demographics-focused industry they serve, Zappi is always prepared for change.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Wellbeing benefits such as free yoga and access to trained therapists / counselors
- Thoughtfully designed offices to support both individual work and collaboration without interrupting others
- Support setting up your home office, if appropriate (chair + desk, etc)
- Unlimited holidays – we want well rested and motivated teams so encourage people to take plenty of time off. We don’t cap your allowance, but do set a minimum of at least 20 days per year plus national holidays
- Tailored personal development through training allowances, coaching, mentorship and career frameworks
- Flexible working arrangements, including remote (unless otherwise specified)
- Generous hardware budget – get what works for you
Company values
- Trust - We put trust in the people around us. We assume positive intent, lean toward principles rather than rules and empower others through psychological safety
- Truth - Transparency is our default. We are compassionately, courageously honest and value continuous feedback. Data informs our decisions, without being paralysed by analysis. We question the status quo and seek root causes
- Ownership - We do what we say we will do and take accountability for our actions. Issues are resolved directly over defaulting to escalations. Zappi’s success takes priority over individual agendas
- Ambition - Mediocrity isn't an option. We push ourselves and the people around us to achieve great things and to make bold decisions, quickly. We take risks, experiment, and learn
- Humility - We listen carefully before acting decisively. Decisions are made inclusively, and egos are always checked at the door
Funding (last 2 of 3 rounds)
Dec 2022
$170m
GROWTH EQUITY VC
Feb 2019
$8m
EARLY VC
Total funding: $193.2m
Leadership
Steve Phillips
(CEO)Previously partner at Tuned In Research and Chairman at Tonic Insight.
Diversity, Equity & Inclusion at Zappi
- Zappi's belief in inclusion means they’re building an organization of diverse individuals and helping brands eliminate cultural presumptions in their research.