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To drive financial inclusion, one relationship at a time, by digitizing and mobilizing loans between friends and family.
Zirtue CEO, Dennis Cail, co-founded the family and relationship-based lending app as an alternative to the exploitative payday lenders and check-cashing services that abound in the African American-dominated neighborhoods like the one he grew up in – areas often underserved by traditional banks.
Upon the startup's launch in 2019, Cail pointed out that friends and family lend over $180 million to one another every year, but this can cause serious problems further down the line, particularly when it comes to repayment. Zirtue makes it easy to turn these loan agreements into structured, legal arrangements with automated repayments.
The last few years has seen a groundswell of fintechs emerge with similar financial inclusion missions such as Yakiba, Coink, and Aflore. However, Zirtue’s relationship-based angle is quite unique, and with strong funding from Northwestern Mutual Future Ventures, it’s steadily growing its user base.
Freddie
Company Specialist at Welcome to the Jungle
Oct 2020
$0.1m
GRANT
May 2020
$3.5m
SEED
This company has top investors
Dennis Cail
(CEO)Convince Capital Partner Managing Partner and former PwC Managing Director. Spent 12 years at Uptown Financial Group as Managing Director then Member of the Advisory Board.
Michael Seay
(CFO)Founder & Senior Managing Partner at Danakil. Co-founder & Managing Partner at Double Eagle Capital.