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Zirtue

Relationship-based lending app

Zirtue logo
1-20 employees
  • Fintech
  • B2C
  • B2B
  • Personal finance
  • Payments
  • Lending
Uptown, Dallas, TX

Company mission

To drive financial inclusion, one relationship at a time, by digitizing and mobilizing loans between friends and family.

Our take

Zirtue CEO, Dennis Cail, co-founded the family and relationship-based lending app as an alternative to the exploitative payday lenders and check-cashing services that abound in the African American-dominated neighborhoods like the one he grew up in – areas often underserved by traditional banks.

Upon the startup's launch in 2019, Cail pointed out that friends and family lend over $180 million to one another every year, but this can cause serious problems further down the line, particularly when it comes to repayment. Zirtue makes it easy to turn these loan agreements into structured, legal arrangements with automated repayments.

The last few years has seen a groundswell of fintechs emerge with similar financial inclusion missions such as Yakiba, Coink, and Aflore. However, Zirtue’s relationship-based angle is quite unique, and with strong funding from Northwestern Mutual Future Ventures, it’s steadily growing its user base.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • Hybrid or fully remote, international team with fully flexible work hours (you decide when and where you like to work, of course, keeping the team in mind)
  • You will be able to participate in the Employee Stock Options scheme and own a chunk of the company
  • Unlimited paid holidays
  • Monthly mental health days
  • Medical, dental, and vision insurance

Funding (last 2 of 4 rounds)

Oct 2020

$0.1m

GRANT

May 2020

$3.5m

SEED

Total funding: $5m

This company has top investors

Leadership

Convince Capital Partner Managing Partner and former PwC Managing Director. Spent 12 years at Uptown Financial Group as Managing Director then Member of the Advisory Board.

Michael Seay

(CFO)

Founder & Senior Managing Partner at Danakil. Co-founder & Managing Partner at Double Eagle Capital.