buywith

buywith is bringing this opportunity to Western retailers through an easy-to-use, feature-rich platform. Some unique features of buywith are the “Shop With Me” screen-sharing component and the fact that it does not require an app download or code integration.

buywith intends to use raised capital to grow its sales, marketing and R&D teams across the globe. It is also working on a self-serve marketplace where brands can select the host for their livestream shopping sessions among a growing community of vetted content creators and influencers.

The toughest challenge for buywith will be competition from other venture-backed players in the space like Firework and Drip. Having said that, looking at China, Live Commerce has a lot of room for growth in North America and Europe so it could well be possible for many of these companies to thrive alongside each other.