emlen
B2B sales enablement & digital sales room insights
- 1-20 employees
- B2B
- Enterprise
- Marketing
- SaaS
- Data Analysis
- Automation
- Sales
- Kreuzberg, Berlin, Germany
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Company mission
To enable B2B business without friction.
Our take
As more of the ‘digital’ generation are moving into key decision-making positions of B2B customers, there are dramatic shifts in buying behaviour. So, buyer enablement platform emlen is here to tackle the growing challenge of B2B buyers increasingly expecting a B2C customer experience.
The company's platform allows sales and marketing organisations to create individualised destinations for each buyer, and conduct communication processes from the provision of content to deal closing. It essentially acts as a digital sales room through which users can pursue better deals by encouraging buyers who will bring more value in the future.
With a number of clients including start-ups like Candis, Mews, Orderbird, Drooms, and Datango, emlen has secured a solid foundation in the space. It has plans to further invest in its technology platform and expand business reach moving forwards.
Steph
Company Specialist at Welcome to the Jungle
Funding (last 2 of 3 rounds)
Nov 2023
$2.4m
SEED
Oct 2021
$4.2m
SEED
Total funding: $7.7m
Leadership
Kristian Kauper
(Co-Founder & CTO)Prior to co-founding emlen in 2020, Kristian was the CTO at Fanomena and PeerBrief. Before that, they were the Head of Technical Strategy at Yahho! and a Digital Engineering Manager at Seven Network.
Max Klein
(Co-Founder)Prior to co-founding emlen, Max co-founded Fanomena.
Marc Grewenig
(Co-Founder)Marc previously co-founded Fanomena and eventbaxx where they served as CEO. Before that, they were an Event/Project Manager at N Plus Sport.