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emlen
Buyer enablement platform
- 21-100 employees
- B2B
- Enterprise
- Marketing
- SaaS
- Data Analysis
- Automation
- Sales
- Kreuzberg, Berlin, Germany
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Company mission
To enable B2B organizations to create personalized and intelligent buying experiences that feel like B2C.
Our take
As more of the ‘digital’ generation are moving into key decision-making positions of B2B customers, there are dramatic shifts in buying behaviour. Buyer enablement platform emlen is here to tackle the growing challenge of B2B buyers increasingly expecting a B2C customer experience.
The company's platform enables sales and marketing organisations to create individualised destinations for each buyer, and conduct communication processes from the provision of content to deal closing. It essentially acts as a digital sales room through which users can pursue better deals by encouraging buyers that will bring more value in the future.
With a number of clients including start-ups like Candis, Mews, Orderbird, Drooms, and Datango, emlen has secured a solid foundation in the space. It has plans to further invest in its technology platform and expand business reach moving forwards.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Be part of an energized team of passionate and driven people with a clear vision for growth
- Build something from the ground up, backed by the trust and freedom to innovate
- We (financially) support your further education and training
- Recharge with 30 days of holiday time
- Three company events each year, plus enjoy various benefits that keep our remote culture thriving
Company values
- We seek collaborative creativity in our diverse team
- We are buyer-centric at our heart
- We apply a Doer's mindset to every endeavor
- We embrace growth through a healthy Feedback Culture
Funding (2 rounds)
Oct 2021
$3.8m
SEED
Aug 2020
$2.4m
SEED
Total funding: $6.2m
Leadership
Kristian Kauper
(Co-founder & CTO)Experienced leading software engineer with over 20 years experience. Previous CTO of PeerBrief Pty Ltd and Fanomena.
Max Klein
(Co-founder)Co-founder of Fanomena between 2014-2021, before co-founding emlen.
Marc Grewenig
(Co-founder)Prior experience as an event manager. Co-founded Fanomena Events and MGB Holding.