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To help people wake up dancing. And we do this by unleashing the power of sleep wellness.
A new wave of mattress companies exploded onto the scene in 2015, delivering mattresses in a box straight to your door, when purchasing one previously required a trip to a retail park. eve was one of the pioneers of this trend, launching in the same year as their main competitors, Simba and Emma.
Since then, eve has developed into a sleep wellness brand. Setting out to help people get good sleep, the company have expanded into other areas including bed frames, bedding, CBD oil, and have also created a content platform for tips and advice around sleep wellness.
Freddie
Company Specialist at Welcome to the Jungle
Cheryl Calverley
(CEO, not founder)Previously Marketing Director at AA. Joined eve in 2018, first as CMO and then became CEO in 2020.