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fabric's mission is to help businesses and people connect through commerce.
The global e-commerce market is massively on the rise. Driven by changing consumer habits, especially the growth of shopping on mobile devices, the global market grew by almost $3 trillion between 2015 and 2020 and is projected to top $7 trillion by 2025.
Founded in 2017, fabric offers a "headless" commerce platform as a service to retailers, merchandisers, and sellers to streamline their e-commerce operations. The so-called "headless" commerce separates the front- and back-ends of e-commerce websites and applications, which allows brands greater flexibility and faster page loads.
fabric's strategy is focused on technology and innovation, particularly through the use of scalable software and APIs. Targeting brands that are "too big for Shopify" yet "too fast for Salesforce", it is looking to appeal to a niche within the e-commerce market that existing competition hasn't yet taken advantage of.
This approach has attracted a lot of interest, both from brands and investors, leading to major funding rounds in 2021 and 2022. fabric is using these funds to ramp up product development and expand into more markets.
Steph
Company Specialist at Welcome to the Jungle
Feb 2022
$140m
SERIES C
Jul 2021
$100m
SERIES B
This company has top investors
Ryan Bartley
(Co-founder)Previously worked in management roles at eBay and Staples.
Software Engineering
People, HR, Recruitment