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gitti
Sustainable beauty products
- 21-100 employees
- B2C
- Sustainability
- Consumer Goods
- Beauty
- eCommerce
- Mitte, Berlin, BE
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Company mission
To make beauty conscious and sustainable.
Our take
The majority of consumers may not consume a vegan diet, but the vegan beauty market is on the rise — projected to reach $21.4 billion by 2027. With consumer demand for beauty products that are cruelty-free and sustainable growing, this relatively new trend offers big opportunities.
Founded in 2019, gitti is a German beauty brand focused on creating sustainable vegan beauty products. Its fundamental strategy is based on market disruption - many mainstream beauty products continue to use animal products, and as demand shifts towards vegan alternatives, gitti is aiming to be there to fill the gap.
That being said, this is becoming an increasingly competitive market, and with big players beginning to emerge - such as France's 'Typology' and the UK's 'DECIEM' - gitti will have to work hard to carve out market share early on. That being said, gitti has posted some impressive early metrics, such as a 1200% increase in sales from 2020 to 2021. Following recent funding, its key focus is now on rapid expansion, which will be vital in its struggle against the big players.
Kirsty
Company Specialist at Welcome to the Jungle
Funding (2 rounds)
Aug 2021
$7.3m
SERIES A
Sep 2020
$3.2m
SEED
Total funding: $10.5m
Leadership
Jennifer Baum-Minkus
(Founder)They were the former senior talent manager at Coca-Cola.