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heycar is on a mission to bring ‘greater trust and transparency’ to automotive retail by creating a superior user experience for consumers and dealers.
heycar is jointly owned by Volkswagen and Daimler, and is also backed by BCG Digital Ventures. Being directly linked to two of the biggest car companies in the world gives them a significant advantage.
Their aim is to make car searching simpler. There are no adverts for car insurance, credit check services or GAP insurance, and results don’t annoyingly prioritise “sponsored adverts” like rival sites. All cars on the site must meet certain criteria, and all are listed by dealers rather than individuals (individuals can list on Autotrader).
The UK used car market is worth over £50 billion per annum, so the potential for heycar is significant. The market may grow even more when it goes through digital transformation.
While the market is large, there are a lot of established players, most notably Autotrader. There is also competition from upstarts, like Cazoo (run by the former founder of Zoopla), so the product will need to be a lot better to cut through the noise.
Freddie
Company Specialist at Welcome to the Jungle
Mat Moakes
(CEO, not founder)Previously Head of Commercial for British Gas, and Managing Director of Local Heroes, a Centrica-backed marketplace for tradespeople.