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inSTREAMLY

Helping streamers secure brand sponsorship

inSTREAMLY logo
21-100 employees
  • B2B
  • Marketplace
  • Marketing
  • Gaming
  • Content
  • eSports
  • Digital Media
  • SaaS
  • Video
Wyczółki, Warsaw, Warsaw, Masovian Voivodeship

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Company mission

inSTREAMLY's mission is to democratise the world of live-streaming by giving all streamers access to brand sponsorships.

Led by a woman

65% employee growth in 12 months

Our take

Twitch streaming has been ballooning in popularity among younger content creators and consumers over recent years. Monetising this surge in interest, however, has historically proven difficult for the majority of Twitch talent. inSTREAMLY is a Polish company with a remedy: it links smaller Twitch streamers up with micro-sponsorship deals from big-name brands like Adidas, Porsche, and Netflix, and has helped European streamers with over 145,000 micro sponsorship deals.

InSTREAMLY’s solution is a no-brainer for streamers. Since Twitch undermined the credibility of their own monetisation avenues back in 2020 (offering a paid-for shortcut to affiliate status), users have been encouraged to look elsewhere. More lucratively for inSTREAMLY, perhaps, marketers themselves are waking up to the power of Twitch. The 30 million daily global viewers rack up a far higher watch time than YouTube, engage more dynamically with content, and fall into that golden 15-35 year old age group that often prove difficult to draw in.

InSTREAMLY is currently focusing on anglophone markets, with plans to ultimately expand to Asia. The company has taken steady first strides to help itself get there, and the increasingly lucrative marketing opportunity it offers its users will put it in good stead going forward.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Benefits

  • Transparency and feedback
  • Fully remote and flexible
  • Bias for action
  • Well rested people have the best ideas
  • Directly responsible individuals rule
  • Always learning and experimenting
  • Excited and ambitious

Company values

  • Innovation - we are a disruptive company - we deliver technology that levels the playing field for streamers, brands and streaming platforms.
  • Streamer first - what's good for streamers is good for inSTREAMLY. We can only succeed if they succeed - that's why we put streamers first and work towards our mutual development.
  • Independence - we believe that the digital world should guarantee independence for everyone. We encourage you to carry out your own projects and we will support you along the way.
  • Diversity - diversity is what gives strength and value to our company. We provide equal opportunities, support and respect our members regardless of their age, race, gender, class, sexual orientation, religion or nationality.

Funding (last 2 of 3 rounds)

Apr 2021

$1.2m

SEED

Dec 2020

$1.9m

SEED

Total funding: $3.3m

Leadership

Maciej Sawicki

(CEO)

Previously a Co-founder of Better Story Studio, they moved on to co-found the Esport and Gaming Forum.

Szymon Kubiak

(Chief Growth Officer)

Previously the Stage Manager at Audioriver Festival, they went on to co-found the Esports Gaming Forum. Prior to inSTREAMLY was co-owner of devils.one.

Wiktoria Wójcik

(CSO)

Previously an Experience Specialist at devils.one, they went on to work as a Freelance eSport host, interviewer, and streamer. Is an ambassador for Women in Games.

Damian Konopka

(CTO)

Previously a frontend developer at Polkomtel Sp. z o. o. and CKSource, they went on to found STREAMERZY.pl.