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informed
News curation platform
- 21-100 employees
- B2C
- Lifestyle
- Content
- Mobile
- eCommerce
- Mitte, Berlin, Germany
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Company mission
Informed's mission is to make exceptional stories accessible to everyone, every day.
Our take
Informed is one of the various editorial outlets looking to leverage the fresh appetite for news that’s unbiased, curated, and committed to fighting ‘disinfornation’. The informed model seems designed to work in tandem with major news outlets whose subscription paywall strategies are running out of road. Informed will license articles from the sites, and release them as curated lists behind a paywall of their own, wrapped in freely available bite-sized news summaries by their own writers.
There’s some question as to how consumers will respond to yet more paywalled curated content, especially when subscription fatigue is already setting in. However, what informed offers is, at heart, a kind of media bundling and this approach is one many consider to be the future of media consumption, even if it’s going through something of a teething period currently.
Another stumbling block may be explaining how these paid partnerships with news publishers can comfortably sit alongside a commitment to unbiased news. In addition to this, the app works only with a select group of outlets including Financial Times, The Economist, The Washington Post, and Bloomberg.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- 30 vacation days
- VSOP package
- Additional health insurance or subsidized gym membership
- Yearly learning budget
Funding (1 round)
Apr 2022
$5.3m
SEED
Total funding: $5.3m
Leadership
Benjamin Mateev
(Co-founder & CEO)Has spent nearly two decades freelancing in various tech roles, and has additionally worked as principal product manager with Microsoft, lead engineer with Wunderlist, and head of product for The European. Is also currently a mentor at Techstars, Solve - MIT, and Silicon Allee.
Axel Bard Bringéus
(Co-founder)Worked as global head of markets with Spotify before pivoting to investment; then worked as a deal partner with EQT Ventures. Has subsequently invested both independently and as part of SpotiAngels, which he co-founded in 2021.
Martin Kaelble
(COO)