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lululemon
Technical apparel for lifestyle and health pursuits
- 1001+ employees
- B2C
- Retail
- Lifestyle
- Fashion
- Sports
- Kitsilano, Vancouver, BC
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Company mission
Be an experimental brand that ignites a community of people through sweat, grow, and connect.
Our take
Lululemon is one of the largest players in a $260bn global market for athleisure apparel, one of the fastest growing segments in retail fashion.
The company’s core product is the technical apparel sold in their 500-plus global stores famously including yoga pants, as well as items like jackets and accessories. On this front, they have been looking to invest heavily in their men’s segment which has seen impressive recent growth.
However, they have recently been looking to go beyond apparel with the $500m acquisition of Mirror, a bet on the major trend of remote, personalised exercise.
The acquisition represents part of Lululemon’s broader strategy to beat intense competition from brands like Nike or Nordstrom with diversity and close-attention to hot trends. To this end, they have leant into a community-based marketing strategy and focused on dramatically decarbonising their supply-chain.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Employee Discount
- Fitness Classes
- Parenthood Plan
- Yoga Classes
Company values
- Taking personal responsibility
- Nurturing entrepreneurial spirit
- Acting with honesty and courage
- Valuing connection and inclusion
- Choosing to have fun
Leadership
Calvin McDonald
(CEO, not founder)A Canadian native and former triathlete, Calvin has held previous senior positions at major consumer brands. Most notably, from 2011, as CEO of Sears Canada and then as CEO of Americas for Sephora since 2013. Calvin also now holds a position on the Board of Walt Disney while CEO of Lululemon.