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lululemon Studio
All in one hybrid fitness experience platform
- 201-500 employees
- Healthcare
- B2C
- Manufacturing
- Fitness
- Midtown South, New York, NY
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Company mission
To revolutionize the way we work out at home.
42% employee growth in 12 months
Our take
Americans are becoming increasingly aware in the importance of tracking their health. Existing digital health apps usually involve screen time. In an age where we spend most of our day looking at a smartphone or laptop, consumers are actively trying to reduce their exposure to digital displays.
Lululemon Studio designs ‘smart-mirror’ devices that provide an all-in-one immersive exercise experience without the use of blue-light screens. The startup provides exercise classes, visual feedback and health analytics to optimize the way we understand our health. Although competition from companies like Peleton and Hydrow is high, the company hopes to impress customers with their alternative hardware offering.
Only recently did the company recently rebrand to the 'Lululemon Studio' and this came with a notable price drop - costing half the price of a Peloton Bike - creating even more appeal in this crowded and competitive industry. Its goal is still to maintain the simple and immersive experiences currently provided by its smart mirrors whilst continuing to scale the company in new markets.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Competitive compensation
- Competitive healthcare coverage (medical, vision, dental)
- 401K program with company match
- Self-directed flexible time-off
- Free lululemon Studio Mirror and subscription throughout duration of employment
- Work-from-home stipend
- Lululemon employee discount
Funding (last 2 of 4 rounds)
Oct 2019
$34m
SERIES B
Sep 2018
$25m
SERIES B
Total funding: $74.8m
This company has top investors
Leadership
Brynn Jinnett Putman
(CEO)Studied Russian Literature and Culture at Harvard. Started their career as a professional ballet dancer with the New York City Ballet before founding Refine Method, an award-winning fitness boutique studio in 2010. Founded Mirror in 2016.
People progressing
First joined Mirror as VP, Customer in June 2018. They were promoted to VP, Head of Operations & New Business in October 2020. They have worked their way up to be the company's COO in June 2022.