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mParticle
Customer data platform for multi-channel consumer brands
- 201-500 employees
- B2B
- Big data
- SaaS
- Data Analysis
- Gramercy Park, New York, NY
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Company mission
To empower businesses to deliver personalized and engaging experiences to their customers across all screens and devices.
Our take
As more customer data is created and consumed across more systems, touchpoints, and tools than ever before, it has become a universal need to connect these systems and data sources to drive personalization while respecting consumer privacy needs.
mParticle is a retail customer data platform that improves the way companies collect information on their customers. mParticle utilizes sophisticated algorithms and machine learning technology in order to help drive better customer interactions. The firm also provides a range of data analytics services, A/B testing, marketing, and data warehousing tools.
Big data analytics in retail is expected to reach a total market value in excess of $25.5 billion by 2028. To help capitalize on this, the company has sought several acquisitions, the most recent being AI startup Vidora and analytics provider Indicative.
It is also working on its product to reach larger clients. It recently launched a new toolkit that allows enterprises to gather data from across the customer lifecycle, as well as introducing Custom Access Roles to its platform. A direct sync with Snowflake also bolsters the platform's utility, with other data platforms including Google BigQuery, Amazon RedShift, and Microsoft Azure to be supported in the future.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Flexible hours
- Pawternity policy
- 401k
- Unlimited time off
- Bring your dog!
- Commuter program
- Parental leave
- Healthy snacks
- Remote first
Company values
- Optimize to Customer Value - Recognize that the truest measure of business success is our ability to create new customers and to create value for them. Lead with, and optimize for customer value
- Succeed as a team - Carry your weight, let go of ego, and prioritize team success over self-interest. Continually fight entitlement, as well as the behaviors and decisions that can lead to entitlement in order to optimize the output of the system as a whole
- Own it - Complacency is the real enemy, and the cure for complacency is self-reflection and taking action. Recognize that the meaning we assign to our experiences is in our control. Address the hard things head on, even though they are often the easiest to avoid
- Seek the truth (no sacred cows) - Operate with humility while striving for accuracy and objectivity. Get answers from the source rather than second hand information. Bring awareness to your intentions and intention to your decisions
- Find your flow - Be mindful, and create the conditions around you in order to do your best work. Manage your energy, and own your own karma
- Place Bets - Embrace uncertainty, and take action. The only sustainable advantage comes from learning faster; learning requires failure. This also requires us to prioritize relentlessly, and not spread ourselves too thin
Funding (last 2 of 9 rounds)
Oct 2021
$150m
SERIES E
Mar 2020
$45m
SERIES D
Total funding: $303m
This company has top investors
Leadership
Michael Katz
(CEO)Previously Founder & President of interclick, before becoming CEO, and was on the Board of Directors for BrightLine and Adaptly. Current Mentor at Techstars alongside working at mParticle.
Andrew Katz
(CTO)Spent 4 years as a Software Engineer and then worked as CEO of mStyle for over 5 years. Co-founded interclick and worked at Yahoo! as VP of Engineering.
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