See other companies on Welcome to the Jungle
soona
Virtual content studio for eCommerce
- 101-200 employees
- B2B
- Marketing
- Content
- Digital Media
- Media
- Overland, Denver, CO
Jump to section
Company mission
To create high-quality photo and video content from anywhere.
13% employee growth in 12 months
Our take
Soona is a startup capitalizing on the growth of eCommerce by offering brands cheaper and more accessible solutions for creating visual content. Instead of pricey, on-site product shoots, the company allows brands to design and order shoots online, observe them either virtually or at one of its stores, and receive quick-turnaround, fully edited visual assets at affordable prices.
Soona serves a diverse range of eCommerce stores selling on platforms such as Amazon, Etsy, and Shopify. By operating virtually, it allows its clients to cut costs and conserve time, making high-quality photos and videos more accessible to smaller sellers. The company also offers a range of "pro services" for a one-time fee, such as models, styling, and production.
The company has received good levels of funding towards expanding its model services, which is one of the quickest-growing segments of its business. Included among the roughly 10,000 merchants Soona has served are notable names like Lola Tampons, Birchbox, and Wild Earth.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Unlimited PTO
- Killer culture
Funding (last 2 of 4 rounds)
Jan 2022
$35m
SERIES B
Apr 2021
$10.2m
SERIES A
Total funding: $49.9m
This company has top investors
Leadership
Liz Giorgi
(CEO)Started out as a freelance journalist and were Digital Director of Rapp Strategies. Founded Mighteor in 2004, and the company was acquired by Standard in 2020.
Hayley Anderson
(CPO)Studied Digital Cinema at DePaul University before joining Weber Shandwick as a producer and editor. They were also Director of Creative and Animation at Mighteor.