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sparkplug
Incentive management and wage supplementation platform
- 21-100 employees
- B2B
- Productivity
- Mobility
- SaaS
- Sales
- Financial District, San Francisco, CA
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Company mission
To disrupt the hourly labor market by empowering frontline workers with the ability to earn a portion of the revenue they generate when making trusted, personalized recommendations to customers.
63% employee growth in 12 months
Our take
SparkPlug is a performance enhancement platform built to increase revenues, retention rates, and marketing ROI for brick-and-mortar restaurants, retailers, and consumer goods companies.
The platform gives frontline workers the chance to earn through rewards with cases for every sale they make. In doing so, the company makes every employee somewhat of an owner, generating an incentive to carry out impressive work, acting as a kind of in-store influencer, whilst delivering, to brands, real-time campaign data to track efficacy.
SparkPlug has scaled rapidly to meet increasing demand for its service. It raised a round of Series A funding in 2022, which is being used to fuel the company’s aggressive growth plans. These plans include investments into data, development, and behavioural science expertise to help develop the platform further.
Kirsty
Company Specialist at Welcome to the Jungle
Funding (last 2 of 4 rounds)
Nov 2022
$8m
SERIES A
Oct 2021
$2.5m
SEED
Total funding: $10.9m
Leadership
Andrew Duffy
(CEO)Previously founded and acted as CEO for Sky & Wyatt. Experience as an Investment Associate & Product Manager for Bridgewater Associates.