tails.com
Tailored dog food delivered to your door
- 201-500 employees
- B2C
- Lifestyle
- Food
- Pets
- Richmond, UK
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Company mission
tails.com's mission is to change the world of pet food for good. They currently create a unique pet food recipe for every single dog and deliver it to your door.
Our take
There are ~9m dogs in the UK, and the dog food industry is worth £1 billion. The fastest growing area is food targeted at dogs for specific ages or breeds.
Online pet supplies is not a new idea. Pets.com was a famous victim of the dot-com crash in the 2000s.
James (CEO) worked on supply chains at Innocent Drinks, which proved very helpful experience to convince kibble manufacturers to make the varieties needed for the business to offer tailored mixes.
Their service isn't solely online, and they staff 3 veterinary nurses on helplines to ensure dog owners can get advice they trust. Their level of execution suits the owners who want the best nutrition possible for their pet.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Share reward scheme
Funding (1 round)
Mar 2014
$6.4m
SEED
Total funding: $6.4m
This company has top investors
Leadership
James
(CEO)7 years experience at Innocent, as Head of Supply Chain and Head of Production. 6 years spent at Unilever in management roles
Additional info
- Tails are now delivering over 6 million custom-designed meals every month across the UK