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thelittleloop
Kids circular clothing susbcription
- 1-20 employees
- B2C
- Marketplace
- Sustainability
- Fashion
- Kids
- eCommerce
- Palestine, UK
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Company mission
To re-write the future of fashion, for the future of our children, by creating a better solution for clothing them.
Our take
It is a common feeling for parents to dread their child getting bigger for fear of outgrowing their clothes. Having to constantly buy new clothes from high-street stores is expensive and unsustainable; especially when it comes to getting rid of them once they no longer fit.
The Little Loop was born to make the act of dressing children fun, rather than stressful. It offers a rental marketplace for kids clothing, creating a sort of shared wardrobe that serves to fix this broken system. For a monthly fee, users can choose clothing from the e-wardrobe of more than 10,000 items and then exchange these pieces for new ones whenever they want.
The company offers a solution to an urgent problem - there are 183M items of outgrown baby clothes tucked away in homes across the UK. Whilst sustainability has become central to many brands’ missions, The Little Loop is well placed as one of the first sustainability-led business targeting children’s fashion, particularly after investment following a successful stint on 'Dragon’s Den'.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Flexible working (hours / location)
- 25 Days Holiday + your birthday off
- 50% permanent discount on a thelittleloop membership
- Equity Options Scheme
Company values
- Share and connect - community first
- Transparent - open and fair
- Accountable - impact focused but ready to make mistakes
- Joyful - bring the fun
Funding (1 round)
Feb 2022
$0.2m
ANGEL
Total funding: $0.2m
Leadership
Charlotte Morley
(CEO)Previously served as Head of Product for Not On The High Street, Senior Project Manager for Arbor Education Partners, Business Development Manager for Code First: Girls, Economy Committee Scrutiny Manager for Greater London Authority, and Chief of Staff for the UK Ministry of Defence.
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