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To create a way for children to experience storytelling in a digital age that stimulates their imagination while being educational and fun but also, a screen-free experience!
19% employee growth in 12 months
Understanding the time constraints and pressures that parents and educators feel to keep young kids engaged in meaningful ways, tonies has created a solution to make teaching fun and easy for kids and adults alike. Launched in 2016, tonies is the original screen-free audio entertainment system designed for children ages 3 years and up. The first-of-its-kind to market, tonies draws on traditional patterns of tactical play interwoven with on-demand digital content.
For small children, it's a wonder box with a seemingly inexhaustible treasure trove of stories. From an entrepreneurial point of view, it's a closed system with growing added value. Whoever has the box also wants the figures (called Tonies) that contain the stories, bringing tangible recurring business to the company.
Today, tonies is the fastest growing toy company in Europe and a rising star in the United States. tonies has all the benefits of a startup - fast-paced dynamic work culture, lots of autonomy and growth - along with the resources and stability that comes with being part of an established private equity-backed global business.
Freddie
Company Specialist at Welcome to the Jungle
Patric Fassbender
(Co-Founder)Background in creative direction at companies including planetactive, Bolzklub and OgilvyOne.