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Other apps have trod this ground before - Tinder and Facebook have tried matching people to social events, and PartyWith previously attempted something similar but wasn't successful. But 222's tight focus on Gen Z (27 is the maximum age for app users) and the Los Angeles social scene allows it to provide experiences tailored precisely for its user base. This approach has been popular and has seen signups increasing by 30% month on month, but it remains to be seen how 222 intends to scale to provide experiences beyond its home city.

222 recently completed a seed funding round led by General Catalyst. It is using this investment to scale up its core team, increase its range of event offerings and to further develop its platform. If it can grow beyond its local scene it seems likely to develop into a significant business in the social events space.