Associate Director of Technical SEO, Brilliant Earth
Sustainable and inclusive fine jewelry
Job no longer available
Sustainable and inclusive fine jewelry
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To cultivate a more transparent, sustainable, compassionate & inclusive jewelry industry.
Role
Who you are
- 6-8+ years of SEO experience, either in-house or at an agency, eCommerce experience required
- Excellent understanding of technical SEO requirements
- Excellent understanding of web analytics (GA4)
- Robust understanding of enterprise reporting tools (e.g. Domo)
- Robust understanding of Ecommerce processes (product setup, inventory management, etc.)
- Deep understanding of search engine ranking criteria, including local ranking factors
- Experience working SEO tools – Ahrefs, Screaming Frog, Brightedge, Botify etc
- Past-proven experience successfully managing and implementing SEO initiatives for enterprise websites
- Understanding of HTML, CSS, JavaScript and/or other rich media technologies (website architecture a plus)
- Ability to work with various types of data to develop and analyze trends and insights
- Experience leading external agencies to achieve / exceed business goals
- Excellent written and oral communication skills, with the ability to present creative ideas and information clearly to executive leadership and cross functional partners
- High-level proficiency with Microsoft Applications (Excel, Word, PowerPoint)
- Experience working in a fast-paced entrepreneurial and evolving high-growth business a plus
- Highly organized, accountable, and attentive to details
- Understanding and acceptance of diversity, inclusion and belonging principles and best practices
What the job involves
- As the Associate Director of SEO, you will lead our SEO agency, own and oversee SEO performance
- This role is responsible for the planning, optimization, and reporting of all SEO initiatives to accelerate our monthly run-rate traffic and lead growth goals
- You’ll work closely with internal and external partners to implement best practices and strategic recommendations
- Serve as an SEO subject matter expert across the company, leading the performance and growth of the SEO channel
- Lead the partnership and monitor effectiveness of the external SEO agency, ensuring adherence and alignment toward key company goals and timelines, and implement strategic adjustments as necessary
- Partner with internal Product, Technology, Merchandising and Content teams on technical SEO plan development, prioritization and lead processes ensuring SEO best practices are followed
- Plan and prioritize SEO campaigns across multiple domains with content marketing, development, and PR teams to execute results
- Lead external SEO agency to measure and track site ranking factors, keywords, internal and external links, and site content
- Utilize data visualization tool (Domo) to build dashboards and standardize reporting, allowing for real-time insights, data-driven decision making and goal setting
- Partner with Paid Media/SEM team to align paid and organic strategies
- Oversee and manage all link development processes and campaigns; manage external agency partners to improve ranking and traffic, and drive customer acquisition and revenue, both on-site and off-site
- Lead external SEO agency to scope and write development requirements for new website features; attend sprint planning meetings
- Lead external SEO agency to research and monitor competitor activity and search market industry trends to gain competitive advantage and innovate new strategies
- Collaborate with business teams and paid media departments to identify growth areas in branded and non-brand search
- Report and analyze results on key C-level KPIs including share of search, aggregate lead growth; plan and project monthly/quarterly targets
- Utilize a test & learn mentality to drive continuously improved performance
- Audit and monitor website performance, ensuring a seamless cross-device experience
Our take
Brilliant Earth has been working since 2005 to provide luxury, ethically sourced jewellery direct to consumers. The company specializes in diamonds from Canada, Botswana and Russia, and successfully went public in 2021.
Sourcing conflict-free gemstones is an increasing priority in jewelry purchasing, especially for Brilliant Earth’s predominantly Millennial and Gen Z customer base. This may prove interesting terrain to navigate: whilst these generations are more inclined towards eCommerce, high-end jewelry shoppers have proven resistant to shopping online. So Brilliant Earth may need to maintain its brick-and-mortar showrooms.
Scaling up their online presence, however, may help them net a good share of what continues to be a highly fragmented market. Much may depend going forward on how far luxury jewelry customers are willing to make the digital switch in their purchasing habits. With companies like Signet Jewelers reporting substantial boosts in eCommerce sales, there may yet be an appetite for it, and Brilliant Earth's IPO in 2021 has helped it gain wider recognition.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Insurance. Medical, dental, and vision insurance kick in on the first day of your 2nd month!
- 401k match. We know that saving for the future is important. That's why we offer a generous 401k match
- Paid Time Off. We know it is important to recharge and relax- you’ll accrue 3 weeks of PTO in your first year
- Disability and Life insurance. 100% employer-paid
- Pre-Tax Commuter Benefits
- Continued Education. Company-sponsored learning in leadership, professional skills, diversity & inclusion, and access to tuition reimbursement for role-specific trainings
- Employee Discounts. As an employee at Brilliant Earth, you’ll receive a generous discount on our jewelry
- Wellness Benefits. We offer access to exclusive discounts on gym memberships and more, as well as an Employee Assistance Program for 24/7 access to counseling
- Giving Back and Volunteer Opportunities. In additional to our giving back programs, our teams support local initiatives and spend time together by volunteering
Company HQ
Financial District, San Francisco, CA
Leadership
Beth Gerstein
(Co-Founder & CEO)They worked as an Associate at Booz Allen & Hamilton, and then studied for an MBA at Stanford.
Eric Grossberg
(Co-Founder & Executive Chair)They are a Harvard and Stanford Business School graduate who started out as a Business Analyst at McKinsey. They initially served as Brilliant Earth's co-CEO.
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