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AnyRoad
Customer experience measurement
- 201-500 employees
- B2B
- Marketing
- Business Intelligence
- SaaS
- The East Cut, San Francisco, CA
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Company mission
AnyRoad's mission is to help companies create brand loyalty, change consumer behavior, and better understand their brand associations by providing them with data intelligence sourced from experience-based marketing.
52% employee growth in 12 months
Our take
AnyRoad is a data and insights platform helping brands scale smart experiential marketing efforts. Whilst originally focused on helping brands track the impact of real-world marketing events, it has swiftly adapted its model to cover online and hybrid marketing events as well, providing accurate in-depth anlysis on experiential marketing strategies and customer engagement.
As more brands switch to this form of marketing - forming bonds with customers through experiences rather than direct advertising - AnyRoad has reaped the benefits of being a first mover in this space. With a customer base that exceeds 400 brands including the likes of Beam Suntory, Nestlé and Unilever, it has a formidable head start against newer rivals entering this space.
AnyRoad's biggest strength is perhaps its willingness to experiment. As experiential marketing becomes more widespread, verticals such as Web3 have opened up. As community engagement is key to organizations working in this space, AnyRoad offers a powerful means to bring communities off Discord and into real-world spaces such as conferences and sales events.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Work from home opportunities
- Health insurance
- Equity and 401(k) plan
- Dog friendly office
- Dental plan
- One Medical Membership
- Flexible time off
Funding (last 2 of 4 rounds)
Feb 2022
$47m
SERIES B
Mar 2021
$10m
SERIES A
Total funding: $69.4m
This company has top investors
Leadership
Jonathan Yaffe
(CEO)Former Board member at ZeroGap NGO and Co-founder of Mirai Institute and KAIS International School. BA in Neuroscience from Berkley.
Daniel Yaffe
(COO)Founder and former author at Drink Me magazine. Former Producer and Creative Director at Open Content Media. BA in International Development from Berkley.