AnyRoad
Experiential marketing platform
- 201-500 employees
- B2B
- Marketing
- Business Intelligence
- SaaS
- SoMa, San Francisco, CA
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Company mission
To enable businesses to operate and optimize their events, tours, classes, and activations to grow consumer brand loyalty and drive greater ROI.
52% employee growth in 12 months
Our take
AnyRoad is a data and insights platform helping brands scale smart experiential marketing efforts. Whilst originally focused on helping brands track the impact of real-world marketing events, it has swiftly adapted its model to cover online and hybrid marketing events as well, providing accurate in-depth analysis on experiential marketing strategies and customer engagement.
As more brands switch to this form of marketing - forming bonds with customers through experiences rather than direct advertising - AnyRoad has reaped the benefits of being a first mover in this space. With a customer base that exceeds 200 customers including the likes of Beam Suntory, Nestlé and Unilever, it has a formidable head start against newer rivals entering this space.
AnyRoad's biggest strength is perhaps its willingness to experiment. As experiential marketing becomes more widespread, verticals such as Web3 have opened up. As community engagement is key to organizations working in this space, AnyRoad offers a powerful means to bring communities off Discord and into real-world spaces such as conferences and sales events.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Equity and 401(k) plan
- Flexible Time Off
- Work from Anywhere
- Health & Dental Plans
- One medical Membership
- Dog-Friendly Office
Funding (last 2 of 4 rounds)
Feb 2022
$47m
SERIES B
Mar 2021
$10m
SERIES A
Total funding: $69.4m
This company has top investors
Leadership
Jonathan Yaffe
(Co-Founder & CEO)Former Board member at ZeroGap NGO and Co-founder of Mirai Institute and KAIS International School. BA in Neuroscience from Berkley.
Daniel Yaffe
(Co-Founder & COO)Founder and former author at Drink Me magazine. Former Producer and Creative Director at Open Content Media. BA in International Development from Berkley.