Jump to section
To build a new kind of enterprise intelligence that helps marketers find smart, fast, insightful answers at scale and at speed.
Brandwatch's subscription-based social intelligence service boasts thousands of clients, including Unilever, Whirlpool, British Airways, Walmart and Dell.
The company has pivoted from its initial mission of improving marketers' ROI with social listening to a more ambitious one: 'building a new kind of intelligence'. The pivot comes after its merger with former main rival, Crimson Hexagon and its acquisition with PR and media software company Cision.
The company is positioning itself to help big brands to use social data, among many other types, to make deep-acting business decisions. This is opening up an even larger market for its services, with two-thirds of the Forbes 100 companies as clients.
Freddie
Company Specialist at Welcome to the Jungle
Oct 2015
$33m
SERIES C
May 2014
$22m
SERIES B
This company has top investors
Cali Tran
(President & CEO, not founder)Previously worked as the company's CCO before becoming CEO. Current CEO of Cision. Former President & CBO of Centerfield, and was President & CEO of Valassis.
Software Engineering
People, HR, Recruitment
Sales & Account Management