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Butcherbox's mission is to make high-quality meat more accessible to all.
24% employee growth in 12 months
Dollar sales of meat are on the rise, with a growing consumer preference in the US for sustainably sourced, fairly bought meat. Subscription box purchases across DTC businesses are proving a runaway success, too. So it’s perhaps unsurprising that ButcherBox, a subscription meat company combining all these upwards trends, has been having a strong few years.
Given that ButcherBox hit upon a smart market niche, it is no surprise that competing startups are entering the space - and existing butchers are expanding to take a piece too. FarmFoods, for example, is a highly recommended rival, and Omaha Steaks saw substantial spikes in interest recently. That said, ButcherBox has continued to conduct a savvy marketing campaign that sees them win out on name recognition, and has allowed the company to bootstrap itself to $600 million in revenue.
Recently, the company seems to have been focussed on building up its footprint, and has pursued expansion into retail stores. It announced its first major limited-edition retail launch in 2023, that sees its products hit the shelves of big-box membership retailer BJ’s Wholesale Club - a promising move that makes it look like ButcherBox won't be losing its edge any time soon.
Freddie
Company Specialist at Welcome to the Jungle
Mike Salguero
(CEO)Previously co-founded CustomMade.com, and alongside work at ButcherBox is also a Director for the President's Council at Massachusetts General Hospital, and a board member for Rumsey Electric Company.