Senior Specialist of Growth Marketing, ButcherBox
$90-115k
+ Annual Bonus
More information about location
2+ days a week in office (Watertown, MA)
Meat delivery subscription
Open for applications
Meat delivery subscription
201-500 employees
Open for applications
$90-115k
+ Annual Bonus
More information about location
2+ days a week in office (Watertown, MA)
201-500 employees
Company mission
To make high-quality meat more accessible to all.
Role
Who you are
- This role is ideal for someone with hands-on experience managing growth channels who’s ready to take full ownership of strategy, execution, and performance — with a strong command of both performance data and customer behavior
- We're looking for someone who brings a balance of strategic thinking and executional rigor — someone who understands how to drive measurable results and continuously refine the path to purchase
- 4+ years of experience in growth or performance marketing, ideally in a DTC or consumer-focused environment
- Proven success managing acquisition channels such as Meta, TikTok, YouTube, referral, or similar
- Strong understanding of marketing funnel dynamics and what influences a customer to convert — from creative and messaging to landing page experience
- Analytical mindset and comfort with metrics such as CPA, LTV, CTR, and conversion rate; proficiency in Excel/Sheets and common analytics tools
- Experience working with platforms and tools such as GA4, Looker, Amplitude, or similar
- Self-starter with the ability to manage campaigns independently and push projects forward in a fast-paced environment
- Skilled communicator who collaborates effectively across growth, product, analytics, and creative teams
What the job involves
- We’re looking for a Growth Marketing Senior Specialist to own and scale key acquisition channels that drive new customer growth
- You’llbe responsible for the day-to-day execution and optimization of channels such as Meta, TikTok, YouTube, and referral, while leveraging funnel analytics, creative testing, and campaign insights to improve results
- You’ll partner closely with product, analytics, creative, and lifecycle teams to test new ideas, analyze outcomes, and scale impact across the full user journey
- Our marketing team embraces a hybrid model that provides personal flexibility as well as in-person collaboration
- The ideal candidate will find value in coming to our Watertown office twice per week for face-to-face strategy sessions, taking the occasional meeting on a walk around the river trails, and complementary catered lunch every Tuesday and Wednesday!
- Own acquisition channels such as Meta, TikTok, YouTube, or referral — managing strategy, execution, testing, and performance
- Optimize campaigns toward key KPIs including CPA, LTV, CTR, conversion rate, and overall signup growth
- Analyze channel and funnel data to identify trends, insights, and opportunities to improve performance and user experience
- Collaborate with creative teams to run structured ad and messaging tests; evaluate what resonates across formats, audiences, and platforms
- Build and execute a roadmap of growth experiments across audience targeting, bidding strategies, creatives, and landing pages
- Partner with product and lifecycle marketing to optimize the full acquisition-to-retention journey
- Monitor, report on, and communicate progress toward growth goals
Our take
Dollar sales of meat are on the rise, with a growing consumer preference in the US for sustainably sourced, fairly bought meat. Subscription box purchases across DTC businesses are proving a runaway success, too. So it’s perhaps unsurprising that ButcherBox, a subscription meat company combining all these upwards trends, has been having a strong few years.
Given that ButcherBox hit upon a smart market niche, it is no surprise that competing startups are entering the space - and existing butchers are expanding to take a piece too. FarmFoods, for example, is a highly recommended rival, and Omaha Steaks saw substantial spikes in interest recently. That said, ButcherBox has continued to conduct a savvy marketing campaign that sees it win out on name recognition, and has allowed the company to bootstrap itself to $600M in revenue.
Recently, the company expanded into the pet food market, capitalizing on its large base of pet-owning customers, a move that holds significant potential as a promising new venture. Additionally, the company made its first acquisition in Truffle Shuffle, a vitual cook-along platform. This acqusition is aimed at boosting cosnumer confidence across the US, particularly within the ButcherBox community. The company is going from success to success and it will be an exciting one to watch in the coming years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Company benefits
- Health: Our health benefits include medical, dental, vision, and life insurance, an employer-funded HSA, and short & long-term disability benefits
- Financial: We offer an annual bonus based on company performance, as well as a generous 401(k) match
- Paid Time Off: Our unlimited PTO encourages you to take the time you need for the work-life balance that is right for you. We also offer 100% paid parental leave. We believe our best work is done when we have time to recharge
- Wellness: We offer wellness benefits to both encourage and empower each employee to take the necessary time and action to care for themselves first. This includes fitness reimbursement, mental health counseling sessions, and a variety of other avenues of support for an employee’s whole self
- Free Meat: When you join ButcherBox you become a member in more ways than one. Each employee gets a free monthly shipment of our custom box. That means you pick the cuts you want, the type of meat you want, and it’s 100% on us. And if you’re not a meat eater, you can ship your box to friends or family, and switch it up as often as you wish
- Remote-Friendly, Flexible Working: ButcherBox is a flexible workplace. We we have a headquarters in Watertown, Massachusetts, and we have some fully-remote team-members working from home all across the country. We ask that team-members local to the Boston area to come in at least once a week in an effort to build community and collaboration
Company HQ
Watertown, MA
Leadership
Mike Salguero
(Founder & CEO)Previously co-founded CustomMade.com, and alongside working at ButcherBox, they are also a Director for the President's Council at Massachusetts General Hospital.
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