Clever

Using an algorithm along with “concierge” staffers, Clever matches homeowners with agents who have experience in their price range and neighborhood. As a result, agents get more sales and Clever effectively negotiates on behalf of the consumer.

It competes with other discount brokerages like Redfin, which attracts customers through aggregated realtor-sanctioned listings and provides discounts to home sellers through eventual rebates. However, Clever is earning market share from Redfin through its differentiated strategies: intuitive customer experience and a portfolio of online content brands reaching millions of readers with expert real estate advice and education.