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Crayon
Market and competitive intelligence software
- 21-100 employees
- B2B
- Internal tools
- Analytics
- Market research
- SaaS
- Outsourcing
- Fort Point Channel Landmark District, Boston, MA
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Company mission
To provide enterprise and mid-sized businesses with a complete, real-time picture of what their competitors are up to—delivering valuable insights to key departments in a range of accessible formats.
41% employee growth in 12 months
Our take
While market insights are crucial for businesses seeking an edge over the competition, generating these insights in-house can be an expensive and time-consuming process, often leading to delays and unactionable data. This is why many companies outsource to market intelligence companies like Crayon.
Crayon offers a platform that provides real-time competitive insights, allowing its customers to track, understand, and react to market changes. The platform is used by thousands of users across hundreds of companies, including large enterprises such as Dropbox, Spotify, and Zendesk.
The company is seen as a main player in the competitive intelligence tools market, predicted to be worth $82 billion by 2027, alongside rivals such as Kompyte, Klue, and Digimind. Funds raised by Crayon have enabled it to grow its customer base which gives it a sharper competitive edge in an increasingly crowded market..
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Medical
- Equity
- 401k
- Inclusive culture
- Dental
- Generous paid parental leave
- Take-what-you-need paid time off
Company values
- Solving for the customer and helping them be heroes
- Thinking clearly yet maintaining a bias towards action
- Working hard but striking a healthy balance
- Empowering individuals with transparency and feedback
- Building an inclusive team with committed individuals
Funding (last 2 of 4 rounds)
May 2021
$22m
SERIES B
Feb 2019
$6m
SERIES A
Total funding: $32.9m
This company has top investors
Leadership
Jonah Lopin
(CEO)Started as a Deloitte Consultant for almost 5 years before taking an MBA at MIT. Spent 5 years at HubSpot as VP Customer Success before co-founding Crayon in 2014.