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Feedr

Healthy, delicious food delivered to the workplace

Feedr logo
21-100 employees
  • B2B
  • Marketplace
  • Sustainability
  • Food
  • Wellbeing
London, UK

Company mission

To sustainably deliver tasted-and-tested food fresh from local vendors.

Top investors

Most candidates hear
back within 2 weeks

60% female employees

21% employee growth in 12 months

Our take

Acknowledging that the B2B food delivery market has fallen way behind B2C in terms of digitisation, Feedr is targeting an estimated £4.7bn contract catering market. Adopting a B2B2C model, Feedr attracts companies to sign up and subsidises the meals their staff order as an additional perk to boost employee well-being. This also forms part of the company’s talent recruitment and retention strategy.

In addition, Feedr differentiates itself by curating a set of tailored menus based on the user’s order history, aiming to elevate the quality of breakfast, lunch and dinner orders. The restaurants and caterers Feedr works with are low-impact on the planet and quality-assured by the company.

Feedr started off operating in London, and after being acquired by Berlin company EatFirst, is looking to expand the service to new geographical areas. Though it's working against a crowded B2C market, Feedr is the only B2B2C model food provider, a low-admin, hassle-free alternative for busy companies. Its partnership with EatFirst will no doubt elevate its presence as it looks to expand.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • Daily lunches provided through our platform for every day you're in the office (and breakfast on Tuesdays!)
  • 30 days holiday, plus bank holidays
  • Hybrid office and remote working with a central London office location
  • A learning and development budget plus 6 days per year to use toward your own professional development
  • Cycle to work and Tech schemes
  • Salary Sacrifice pension scheme
  • Eyecare Vouchers (Tests and Spectacles)
  • Gym Discount Scheme
  • 2 x Volunteer Days per year
  • Employee Assistance Programme
  • Remote working budget
  • Access to hundreds of discounts and offers on our employee benefits platform
  • Central London, dog friendly office

Company values

  • NEIGHBOURLY - We’re the friendly workplace neighbour always looking out for others and never passing on a lunch invite. We’ll bring the grazing boards and the latest restaurant tips, too
  • HUNGRY - We’re always hungry. Yes, we are food fanatics, but we also approach everything with enthusiasm and thrive for more in everything we do.
  • THOUGHTFUL - We think. A lot. We reflect and plan, we approach our customers and vendors with integrity, and continue to nudge the food delivery industry forward on sustainability..

Funding (2 rounds)

Nov 2018

$2m

EARLY VC

Jun 2018

$0.7m

SEED

Total funding: $2.7m

This company has top investors

Leadership

With a wealth of experience, including serving as co-CEO of HelloFresh US, Adrian is passionate about food and building great businesses. He lives in Berlin with his wife and 2 kids.

People progressing

Sarah started her time at Feedr as Vendor Account Executive in 2018, quickly progressing. In 2024 Sarah has been appointed our Co-Managing Director, leading the company!

Diversity, Equity & Inclusion at Feedr

  • At Feedr we believe diversity & inclusion should be a part of everything we do. We constantly strive to celebrate everyone's differences, from showcasing the diversity of our vendors to celebrating internally within the team. Using our D&I calendar, we try to celebrate and educate on all different forms of diversity in the workplace. Our office is a safe space for people from any background.

Endorsements

All

Opportunities to learn (6)

Challenging work (4)

Nice people (4)

My opinions are valued (4)

Autonomy (2)

Hard working team (2)

Supportive management (2)

Great work is recognised (2)

People of all backgrounds are welcomed (2)

Team energy (2)

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