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Firefly

Mobility-based advertising and data platform

Firefly logo
201-500 employees
  • B2B
  • Digital Media
  • SaaS
  • Advertising
  • Data Analysis
SoMa, San Francisco, CA

Company mission

To create shared value from mobility by bringing dynamic and useful content to the streets of our cities.

Few candidates hear
back within 2 weeks

-2% employee growth in 12 months

Our take

Firefly is a street-level media platform offering cab and ridesharing drivers in major US cities the opportunity to make extra cash through advertisements. The company provides drivers with high-resolution, internet connected smart screens to fit on top of their vehicles, displaying hyper-targeted ads.

In spite of digital out-of-home (DOOH) advertising taking a hit over recent years, the market is rebounding again - and Firefly is leveraging it to make impressive expansion moves. In June 2021, Firefly became the largest taxi-top platform in North America after acquiring Curb Taxi Media, giving it access to over ten thousand car tops to significantly scale its technology and network.

This expanded reach will consolidate an advertising service which is already highly reputed among its clients, which include 7-Eleven, Stella Artois, and Postmates - and with good reason. The DOOH screens offer market-leading high resolution, and advertisers can hyper-target according to granular factors like location, time of day, and competitor conquesting. Firefly is proving a runaway success in the developing DOOH market and looks set to continue with its expansion to the MENA region and beyond.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Company values

  • Accelerate
  • Deliver
  • Unite

Leadership

Previously a fellow at Lightspeed Centure Partners and Sequoia Capital. Moved on to work in entrepreneurship at Endeavour and as an investor and advisor for various startups.

Job (1)

All locations

Sales & Account Management