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Firefly
Mobility-based advertising and data platform
- 201-500 employees
- B2B
- Digital Media
- SaaS
- Advertising
- Data Analysis
- SoMa, San Francisco, CA
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Company mission
To create shared value from mobility by bringing dynamic and useful content to the streets of our cities.
-2% employee growth in 12 months
Our take
Firefly is a street-level media platform offering cab and ridesharing drivers in major US cities the opportunity to make extra cash through advertisements. The company provides drivers with high-resolution, internet connected smart screens to fit on top of their vehicles, displaying hyper-targeted ads.
In spite of digital out-of-home (DOOH) advertising taking a hit over recent years, the market is rebounding again - and Firefly is leveraging it to make impressive expansion moves. In June 2021, Firefly became the largest taxi-top platform in North America after acquiring Curb Taxi Media, giving it access to over ten thousand car tops to significantly scale its technology and network.
This expanded reach will consolidate an advertising service which is already highly reputed among its clients, which include 7-Eleven, Stella Artois, and Postmates - and with good reason. The DOOH screens offer market-leading high resolution, and advertisers can hyper-target according to granular factors like location, time of day, and competitor conquesting. Firefly is proving a runaway success in the developing DOOH market and looks set to continue with its expansion to the MENA region and beyond.
Steph
Company Specialist at Welcome to the Jungle
Company values
- Accelerate
- Deliver
- Unite
Leadership
Kaan Gunay
(CEO)Previously a fellow at Lightspeed Centure Partners and Sequoia Capital. Moved on to work in entrepreneurship at Endeavour and as an investor and advisor for various startups.