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HOLY
Ethical soft drink retailers
- 101-200 employees
- B2C
- Retail
- Food
- Consumer Goods
- Mitte, Berlin, Germany
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Company mission
To become Europe's leading healthier soft drink brand.
Our take
The soft drinks industry is big business, estimated to reach a value of over $600 billion by 2030. However, many of the biggest brands are full of unhealthy and unethically sourced ingredients that are not in line with the push for more sustainable products. HOLY is a German company that wants to disrupt the soft drink industry with healthier and more ethically sourced alternatives.
HOLY’s two flagship products are its energy drink and iced tea. With sugar and taurine-free ingredients, the products come in powder form which saves 90% on packaging and significantly decreases the amount of CO2 emissions from manufacture and transport compared to canned drinks.
As with many soft drinks, HOLY’s branding is key. Its vivid designs and online presence increase its appeal for the gaming community, who would typically lean toward large competitors such as Monster Energy. With good funding at its back, HOLY is on the right path to compete with well-established rivals, having sold more than 10 million drinks solely via its online marketplace.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic
- Join a successful and growing company
- Startup culture with flat hierarchies, fast pace, and personal development
- Huge impact and career growth
- Central office in Berlin Mitte, flexible working hours, and much more
Company values
- **Ownership:** No bullshit bingo, real ownership. We love builders who take things from zero to one by breaking down ideas into actionable steps & executing them with attention to detail
- **Speed:** Execution speed, fast iteration & the right sequencing matter. We value efficient decision-making over analysis paralysis
- **Positivity:** There will be bumps in the road. We value folks with a can-do attitude who don't take themselves too seriously
- **Relationships:** We value our stakeholders and strive for win-win relationships. In case of conflict, we put our team and customers first
- **Curiosity:** We know little and we love to learn. A 30-minute coffee chat can teach you as much as weeks of hard work behind your desk. Be a truffle pig!
Funding (1 round)
Aug 2023
$11m
SERIES A
Total funding: $11m
Leadership
Mathias Horsch
(Co-Founder & Co-CEO)Previously the Founder and Chairman at the Asian-European Society Munich, Researching and Teaching Assistant at Technical University of Munich, Strategy Consulting at the EAC International Consulting and CX Strategy & Benchmarking at Amazon
Frederick Jost
(Co-Founder & Co-CEO)Previously Grwoth Equity at Eurazeo, Strategy Consulting at Boston Consulting Group, Investment Management at Holtzbrinck Digital, Online Marketing and Investment Relations at Tillhub GmbH
Phillipp Nass
(Co-Founder & CMO)Previously Director of Marketing at Crealytics, NY KnowGO Conference, Business Analyst Intern at Crealytics and Marketing Intern at HappyFresh
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