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HOLY

Ethical soft drink retailers

HOLY logo
21-100 employees
  • B2C
  • Retail
  • Food
  • Consumer Goods
Mitte, Berlin, Germany

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Company mission

To become Europe's leading healthier soft drink brand.

38% employee growth in 12 months

Trustpilot (4.5)

Our take

The soft drinks industry is big business, estimated to reach a value of over $600 billion by 2030. However, many of the biggest brands are full of unhealthy and unethically sourced ingredients that are not in line with the push for more sustainable products. HOLY is a Gerrman company that wants to disrupt the soft drink industry with healthier and more ethically sourced alternatives.

HOLY’s two flagship products are its energy drink and iced tea. With sugar and taurine-free ingredients, the products come in powder form which saves 90% on packaging and significantly decreases the amount of CO2 emissions from manufacture and transport compared to canned drinks.

As with many soft drinks, HOLY’s branding is key. Its vivid designs and online presence increase its appeal for the gaming community, who would typically lean toward large competitors such as Monster Energy. HOLY has recently closed a Series A funding round to help expand its business, but is already on the right path to compete against its well-established competitors, having sold more than 10 million drinks solely via its online marketplace.

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Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • Awesome team: Join an awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic. Get to know us and see for yourself!
  • A successful and growing company: Join a company that has been growing profitable and quickly for the last 6 months and just raised a series A, while many other e-commerce companies are struggling
  • Huge impact and career growth: Enjoy huge impact and hence explosive career growth with opportunities to lead a team, build your own market, and shape HOLY’s internationalisation in a top market
  • Top product: Marketing is important, but a good product is essential. Our differentiated soft drinks have won over customers. Check out our Trustpilot reviews or contact us for free samples
  • Future of e-commerce: Be part of the future of e-commerce and help set new standards in many areas. Work with the best minds in the industry
  • Startup culture: Join a startup culture that values flat hierarchies, fast pace, and personal development. With us, you can make a real impact
  • Perfect setup: Enjoy a perfect setup that includes all the requirements of a modern employer, such as a central office in Berlin Mitte, flexible working hours, and much more

Company values

  • **Ownership:** No bullshit bingo, real ownership. We love builders who take things from zero to one by breaking down ideas into actionable steps & executing them with attention to detail
  • **Speed:** Execution speed, fast iteration & the right sequencing matter. We value efficient decision-making over analysis paralysis
  • **Positivity:** There will be bumps in the road. We value folks with a can-do attitude who don't take themselves too seriously
  • **Relationships:** We value our stakeholders and strive for win-win relationships. In case of conflict, we put our team and customers first
  • **Curiosity:** We know little and we love to learn. A 30-minute coffee chat can teach you as much as weeks of hard work behind your desk. Be a truffle pig!

Funding (1 round)

Aug 2023

$11.1m

SERIES A

Total funding: $11.1m

Leadership

Mathias Horsch

(Co-CEO)

Previously the Founder and Chairman at the Asian-European Society Munich, Researching and Teaching Assistant at Technical University of Munich, Strategy Consulting at the EAC International Consulting and CX Strategy & Benchmarking at Amazon

Phillipp Nass

(CMO)

Previously Director of Marketing at Crealytics, NY KnowGO Conference, Business Analyst Intern at Crealytics and Marketing Intern at HappyFresh

Frederick Jost

(Co-CEO)

Previously Grwoth Equity at Eurazeo, Strategy Consulting at Boston Consulting Group, Investment Management at Holtzbrinck Digital, Online Marketing and Investment Relations at Tillhub GmbH