Influencer Marketing Manager, HOLY
Ethical soft drink retailers
Be an early applicant
Ethical soft drink retailers
101-200 employees
Be an early applicant
101-200 employees
Company mission
To become Europe's leading healthier soft drink brand.
Role
Who you are
- You’re hungry and performance-driven: you care about results, not vanity metrics
- You connect with culture: you understand what resonates in UK communities—from everyday citizens to niche subcultures
- You’re hands-on and willing to grind: no task is too small if it drives growth
- You’re data-led and commercially sharp: you balance creativity with ROI and can justify every spend
- You’re adaptable and solution-oriented: fast-paced environments energise you, not stress you
- 3+ years in influencer marketing or related roles in the UK at a high-growth brand or agency
- Proven ability to run campaigns end-to-end and deliver measurable impact across platforms
- Existing network of creators, agents, and agencies in the UK across YouTube, TikTok and Meta channels
- Strong negotiation and communication skills: you can close deals and keep partners inspired
- Native-level English, with a deep pulse on UK culture, trends, and digital communities
What the job involves
- Influencer marketing is one of HOLY’s biggest growth levers, and the UK is a key focus market
- We’ve built strong traction with creators, customers, and communities, and now we’re doubling down to scale the UK from mid–7-digit revenue today to nearly €100M in annual revenue over the next two years
- In this role, you’ll own and execute influencer and partnership campaigns that drive performance, not just hype
- You’ll collaborate with creators who authentically connect with our brand and audiences, ranging from everyday citizens to niche communities with highly engaged UK-based followings, from truck drivers and healthcare workers to gaming, anime, and entertainment subcultures
- This is a hands-on role: from scouting creators to negotiating deals, managing campaigns, and tracking performance; you’ll ensure HOLY stays top-of-mind and front-of-feed across the UK
- Run influencer & partnership campaigns end-to-end – from strategy to execution, with a clear focus on performance (conversions, reach, ROI)
- Find, build, and nurture high-impact creator relationships – with influencers, agents, and agencies that align with HOLY’s product, brand and values
- Tap into everyday & niche communities – work with a mix of everyday people and cultural subcultures (gaming, anime, truck driving, healthcare, entertainment, etc.) who connect authentically with our product
- Optimise through data – monitor results, share learnings, and adjust strategy to continuously improve impact
Application process
- Getting to know you: You will have a 30-minute screening interview with Luca our Talent Partner, where you will talk about HOLY, the position, your experience and see if our expectations match
- Hiring Manager Interview with Dan, our Head of UK
- Peer interview with Chiara, our UK Sr. Partnerships Manager
- Case study: As soon as you have successfully completed the first interviews, you will receive a case study
- Advanced discussion: In this on-site meeting, the team will discuss your case study with you and answer questions online or in our office
- Founder interview: As a strong cultural fit is important to us, you will have a final meeting with Matze, one of our HOLY Founders. This gives both you and us the opportunity for a final check
- Job offer and decision: If everything goes well, you will receive an offer and we are ready to embark you this journey together with you!
- The full process typically takes 2–3 weeks
Our take
The soft drinks industry is big business, estimated to reach a value of over $600 billion by 2030. However, many of the biggest brands are full of unhealthy and unethically sourced ingredients that are not in line with the push for more sustainable products. HOLY is a German company that wants to disrupt the soft drink industry with healthier and more ethically sourced alternatives.
HOLY’s two flagship products are its energy drink and iced tea. With sugar and taurine-free ingredients, the products come in powder form which saves 90% on packaging and significantly decreases the amount of CO2 emissions from manufacture and transport compared to canned drinks.
As with many soft drinks, HOLY’s branding is key. Its vivid designs and online presence increase its appeal for the gaming community, who would typically lean toward large competitors such as Monster Energy. With good funding at its back, HOLY is on the right path to compete with well-established rivals, having sold more than 10 million drinks solely via its online marketplace.
Freddie
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Funding (1 round)
Aug 2023
$12.6m
SERIES A
Total funding: $12.6m
Company benefits
- Join a successful and growing company
- Huge impact and career growth
- Awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic
- Startup culture with flat hierarchies, fast pace, and personal development
- Central office in Berlin Mitte, flexible working hours, and much more
Company HQ
Mitte, Berlin, Germany
Leadership
Mathias Horsch
(Co-Founder & Co-CEO)Previously the Founder and Chairman at the Asian-European Society Munich, Researching and Teaching Assistant at Technical University of Munich, Strategy Consulting at the EAC International Consulting and CX Strategy & Benchmarking at Amazon
Frederick Jost
(Co-Founder & Co-CEO)Previously Grwoth Equity at Eurazeo, Strategy Consulting at Boston Consulting Group, Investment Management at Holtzbrinck Digital, Online Marketing and Investment Relations at Tillhub GmbH
Phillipp Nass
(Co-Founder & CMO)Previously Director of Marketing at Crealytics, NY KnowGO Conference, Business Analyst Intern at Crealytics and Marketing Intern at HappyFresh
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