Hello Sunshine

Media brand celebrating women

Hello Sunshine logo
501-1000 employees
  • B2C
  • Lifestyle
  • Digital Media
Playa Vista, Los Angeles, CA

Company mission

To change the narrative for women.

Led by a woman

53% employee growth in 12 months

Our take

Gender inequality over the last century has led to men having an unfair advantage in representation through film, television, books, and day-to-day life. Many women have channeled this inequality into their creative work, and it is important that these stories are heard.

Hello Sunshine provides a feminist online media platform, shining a light on film, television, podcasts, and other media formats created by women. The company also runs the female authorship Reese's Book Club, in addition to a newsletter and an online clothing store. Whilst the broadness of content formats Hello Sunshine promotes may present itself as a challenge to the company, it has unified its versatility with its exclusive focus on female authorship and creativity.

In 2021, the company was sold for over $900M to a media company backed by Blackstone. Since then, Reese Witherspoon and Sarah Harden have continued to serve on the board and oversee day-to-day operations. The company is focused on changing and transforming the industry, promoting creators who have been structurally sidelined in the past.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Funding (1 round)

Dec 2020

$5m

SERIES A

Total funding: $5m

Leadership

Sarah Harden

(Co-Founder & CEO)

Experience as Group Director of Partnerships and Development for News Corporation Asia from 2010 to 2013. President of Otter Media from 2015 to 2018.