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Highlight
In-home product testing platform
- 21-100 employees
- B2B
- Enterprise
- Market research
- Community
- Hell's Kitchen, New York, NY
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Company mission
To help products exceed the rising bar we have for them with an in-home product testing platform that lets you do good research fast.
Few candidates hear
back within 2 weeks
50% employee growth in 12 months
Our take
With over 95% of consumer products failing, and more consumer products than ever on the market, accurate and insightful market research has become a must. Highlight is a next-generation market research company offering engaging and scaleable ways to home-test products with consumers.
Highlight delivers free ‘discovery’ boxes to users in exchange for feedback, covering all kinds of consumer goods, from beverages to personal care. This setup has won them high engagement rates with users, and correspondingly deep insights into product development, which is invaluable in an industry that places such a high premium on quality feedback.
With its testing platform originally coming to the fore when in-person testing was taken off the table by the pandemic, Highlight has subsequently benefited from the general trend towards convenience, and has grown immensely since founding in 2021. Funds secured by the company are being used to hire additional talent as it moves to accelerate growth. It already serves upwards of 100 partners and has tested hundreds of different products.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Medical, dental, and vision with 100% premium covered
- Flexible, remote WFH culture
- Generous PTO / sick leave
- Optional office space - Access to Hearst Tower & its facilities in NYC (should you choose to be in person)
Company values
- Humans first: Humans are our most important asset. We make every effort to make their experience seamless, personal, and magical.
- Keep it real: We are forthright, honest, and thoughtful in our dialogue with each other. It will win hearts, respect, and dedication of our community.
- Maverick: We are founded on breaking the traditional rules and roles of market research. Don't be afraid to take intelligent risks.
- Be agile: We progressively build, seek out, and embrace the latest technology to create efficiencies within out processes.
- Dig deep: We're not afraid to ask questions, even if they are unconventional or difficult. Ask the right questions to get the best answers.
Funding (last 2 of 4 rounds)
Aug 2023
$18m
SERIES A
Mar 2022
$7m
SEED
Total funding: $33.8m
This company has top investors
Leadership
Dana Kim
(CEO)Studied at Barnard and The Wharton School. Worked in Research at Kelton Global and as an Investment Fellow at Amplifhyer Ventures.